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Behind the Headlines with Erik Wheater

Cision

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

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10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

Note: This article originally ran on O’Dwyer’s PR News ‘ website. That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. While you may previously have expected emails and phone calls to slow down by 5:30 p.m.,

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Behind the Headlines With Brandon Puttbrese

Cision

Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. You’ve also worked as a reporter.

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3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]

Sword and the Script

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” So, given the results which one is better – PR or content marketing ?

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Truth is: Working in the PR/comms/social world isn’t easy. It’s stressful–reports consistently have PR/comms/social in the top 10 most stressful jobs , seemingly, year after year. It doesn’t pay as well as other fields–I usually don’t see PR/comms/social in the top-paying jobs posts.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketing conferences have shaped my top team memories. Plus, I head home feeling more inspired than when I showed up—armed with big ideas and a renewed sense of motivation and purpose. Plus, I head home feeling more inspired than when I showed up—armed with big ideas and a renewed sense of motivation and purpose. Tech industry.

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5 Ways To Motivate Your PR Team

Mindful Marketing

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Too often, PR experts are defined by their ability to secure a piece of media coverage. Invest in PR tech. Asking for a report more than once a week is way overkill.