PR 20/20

SEPTEMBER 17, 2019

Media and journalism. On day one, you can attend a deep-dive summit based on your role, and on day two, you can attend a summit based on your industry. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

JUNE 8, 2017

Enjoy this installment of PR Rock Stars featuring one of my very favorites: 1–First, can you talk a little about your current role at USB? 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank to enter the national branding conversation in a very significant way. Pretty awesome.

Banking 113

Banking Sports Financial Corporate 113

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO.

SEO 65

SEO Tools Engineering Web 65

Beyond PR

AUGUST 31, 2016

Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. – 4:05 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Marketers who are more senior can close gaps by taking continuing ed courses and attending industry conferences.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. I’ve merely organized them in a way that I think serves readers best. There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 2) Marketing analytics enable better efficiency. “In 4) Better integration of owned, earned and paid media.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. A majority (68%) of PR professionals say media relations is getting harder or much harder.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 94

Software Banking Technology Data 94

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 137

Employee Software Survey Tools 137

MaccaPR

NOVEMBER 20, 2018

Yet some of the country’s largest corporations appear determined to allow their newsrooms – if they can be found at all – to serve as a dumping ground for old press releases, and little more. Why should your company invest in a high-quality online newsroom? 1 - FORCE THE MEDIA TO EMAIL OR FIILL OUT ONLINE FORMS TO REACH YOU.

Mobile 91

Mobile Corporate Survey Web 91

ZudePR

MAY 31, 2015

We both own PR companies, with a twist. I would also wager that, like me, he hasn’t always been this way. A new way of working where nice guys/gals win. So I jotted down a list of PR/digital/SEO/content marketing influencers. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.”. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78