Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

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Interviews Publicity Technology Social Media 100

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. In this case, I couldn’t get a reply from this reporter. But then something else happened.

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Pitching Media Relations Survey Advertising 114

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert. Securing Interviews To Establish Credibility.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple!

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Pitching Newspapers Writing Social Media 60

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

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Pitching Journalism Video Advertising 174

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Non-promotional Insight with a Reader Takeaway. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources.

Automotive 93

Automotive Meeting Report Media 93

Mora Communications

OCTOBER 23, 2017

If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. This media can be magical if it is used properly, if you do your homework, and if you incorporate your PR into your overall marketing outreach. . Share links of interview, features and stories.

Marketing 40

Marketing Radio Interviews Newspapers 40

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.

Meeting 60

Meeting Automotive Transportation Newspapers 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Cision Blog. Pop Culture/Creativity Blogs.

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Blogging Writing Creativity Storytelling 170

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. Financial markets open trading at 6:30 a.m. I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Here’s how I could control those slots.

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Meeting Writing Pitching Case Study 98

MaccaPR

FEBRUARY 2, 2017

But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”. Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. “The And do you read books?

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. No product news, no overly salesy B2B messaging, no marketing jargon. No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media Data B2B Pitching 100

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. Instead, they pitched me on a position they had open.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

NOVEMBER 1, 2021

I don’t think there has ever been a more exciting time to be covering the electric vehicle market. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

OCTOBER 5, 2020

Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch. I’m not, nor is any reporter, the marketing arm of Company XYZ.

Transportation 91

Transportation Meeting Report Media 91

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Take some time reflect this January and consider your campaign(s). Cost-wise PR is the most effective and powerful form of marketing. Prepare for your media interviews. Media begets media.

How To 40

How To Newspapers Print Interviews 40

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR? Do internships or volunteer work.

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Social Media Newspapers Reputation Community 227

Bianchi Biz Blog

MAY 16, 2022

While collaboration isn’t unusual in the engineering space, it’s still fascinating to see it in action and the fruits of those labors – many interesting solutions were developed, some of which have even made it to market. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Polaris

NOVEMBER 17, 2015

While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Several years ago, they launched two new products into the Canadian market. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. They are both forms of marketing and they can (and actually should) overlap, but they are not the same animal. Don’t pitch ideas, pitch stories.

Social Media 49

Social Media Newspapers Media Pitching 49

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. If you do this, you just might get a phone call that requests an interview. No Sales Pitch. The trick is to submit them to the right places.

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Engineering Writing Social Media Report 128

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. Consider: Newspapers. For example, you might want to interview a CEO, stakeholder, or project leader. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Keep your pitch email short and sweet.

Writing 81

Writing How To Media Guidelines 81

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates. How is the show promoted?

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Storytelling Tourism Travel Local 60

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. We have to adapt to the immediacy of the media market. It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story.

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Internships give a solid foundation for quality research, pitching skills and writing. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

PR Fuel

DECEMBER 10, 2020

Did you know most newspapers publish upwards of 200 articles a day ? If you’ve done any email marketing, you know the importance of subject lines. If you’re pitching to local media, then think about the local angle. The problem may be that you’re pitching to the wrong people. Are you predicting new trends?

Media 52

Media Local Newspapers Pitching 52

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1.

Brand 70

Brand Branding Local Interviews 70

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79