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How to Manage Corporate Reputation with PESTLE Analysis

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Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397
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The Importance of Gender Equity for Your Brand – International Women’s Day

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In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day Public Relations International Women’s Day celebrates the social, economic and political achievements of women around the world.

Internal 195
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How does a CEO’s Personal Brand Impact Corporate Reputation?

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Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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How to build brand reputation in an era of greenwashing backlash:?part two

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Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Now you need to build trust and engagement.

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5 Powerful Owned Media Strategies (Part 2 of 2)

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We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts. Owned media strategies are no exception. Measure and improve.

Strategy 418
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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

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Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Here are five front-end strategies for containing leaks, along with five back-end strategies for handling a leak if one does occur.

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Why monitoring external factors is key to corporate reputation

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Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

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