Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Relationship building takes time. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. It goes without saying that no freelancer should need special training beyond project orientation and processes. Rather than treating them like temporary members of the team, consider them as extensions of it.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.

Interviews 322

Interviews Media Media Training Meeting 322

Reputation Us

JUNE 28, 2021

An assessment of the nonprofit’s current reputation internally (e.g., public, political, media, social media). Reputation management support that includes content development, crisis management, media relations, social media, news releases and message unity training. Reputation Enhancement Plan.

Nonprofit 148

Nonprofit Reputation Crisis Management Training 148

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Reputation Us

OCTOBER 27, 2020

The work will include: An audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media). Reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training.

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Reputation Us

NOVEMBER 12, 2021

The six-month collaboration includes: An assessment of the nonprofit’s current reputation internally (e.g., public, political, media, social media). Reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training.

Reputation 78

Reputation Nonprofit Crisis Management Training 78

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. In honor of Valentine’s Day, here are a few things you should know about the PR person you may be dating. .

Product Launch 296

Product Launch Training Interviews Software 296

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Of course, it stemmed from an error I made as a fresh faced intern. Chris Harihar , Partner .

Internal 310

Internal International Meeting Leadership 310

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” You should do trainings, mock [crisis situations] and exercises.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

Reputation Us

DECEMBER 17, 2021

An assessment of the nonprofit’s current reputation internally (e.g., public, media, social). Reputation management support that includes content development, crisis management, media relations, social media, news releases and message unity training of the nonprofit’s executives. Reputation Enhancement Plan.

Nonprofit 97

Nonprofit Reputation Crisis Management Crisis 97

Onclusive

FEBRUARY 28, 2022

Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. Add value .

How To 156

How To Meeting Case Study Survey 156

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Unfortunately, too often people think media relations is synonymous with PR. training in presentation skills and.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Reputation Us

JULY 26, 2019

You’ll receive a step-by-step strategic plan that may include: Internal Reputation Roll-Out – Ensure everyone is aware of the reputation plan and their role to enhance and protect the organization’s valuable reputation. Media Relations – Handle these valuable relationships moving forward.

Reputation 60

Reputation Training Internal International 60

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a CEO may be the go-to spokesperson for many questions, if a media-facing VP has more background in a given area of cybersecurity or compliance, they are likely the better option. All PR teams understand the value of formal media training, and it’s often useful. Reconfirm ground rules at the top of the call.

Interviews 310

Interviews Media Banking Media Training 310

Reputation Us

JUNE 28, 2021

An assessment of the nonprofit’s current reputation internally (e.g., public, political, media, social media). Reputation management support that includes content development, crisis management, media relations, social media, news releases and message unity training. Reputation Enhancement Plan.

Nonprofit 78

Nonprofit Reputation Crisis Management Training 78

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility.

Comparison 147

Comparison Twitter Newspapers Communications 147

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. “Stick to the sensibilities of earned media.” “Stick to the sensibilities of earned media.” ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MARCH 16, 2016

Last year I agreed to help an acquaintance school his staff on some media relations and PR techniques. But the group lacked a real PR budget, so my team and I could only “coach” his staff and suggest ways to execute media relations. Execution may be harder than strategy. Beware the opportunity cost.

Nonprofit 120

Nonprofit Training Media Relations Course 120

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains. “An

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. The same holds true with clients, partners, and internal bosses. Do the research.

Agency 140

Agency Enterprise Energy Retail 140

Barokas

MARCH 16, 2020

Internal communications campaigns that provide employees with updates on company policies, peace of mind, information about additional resources, training on remote-work tools and tips for combatting cabin fever when working from home. Identifying and conducting outreach around uplifting and encouraging stories.

Communications 88

Communications Case Study Conference Resources 88

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. The entire MAX fleet was grounded for 20 months.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

Reputation Us

NOVEMBER 18, 2019

The six-month collaboration includes: An audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media), An actionable 2020 reputation management plan, and. staff, volunteers, donors) and externally (e.g.,

Nonprofit 60

Nonprofit Reputation Crisis Management Training 60

Konnect Agency

JUNE 22, 2023

It can also help ensure that the public and the media receive accurate information, getting you back to business a Taking on this strategy for an internal communications team can be challenging while balancing other priorities, that’s why businesses should seek the assistance and guidance of a PR agency.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Messaging is the final area of media change.

Publicity 119

Publicity Customer Service Community Internal 119

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. the concept of two-way internal communications to improve the company’s image after a mine strike massacre.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places.

Survey 159

Survey Policies Crisis Community 159