Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 128

Communications Crisis Internal International 128

Business Wire

FEBRUARY 2, 2018

We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 175

Facebook Community Advertising Advertising 175

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. In doing all this, please make sure to research and target the most relevant publications.

Transportation 95

Transportation Meeting Media Newspapers 95

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets.

Mobile 116

Mobile Technology Automotive Interviews 116

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 74

Automotive Mobile Technology Trade Shows 74

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 101

Case Study B2B Study Marketing 101

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68

Company Trade Shows How To Product Launch 68

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 93

Automotive Interviews Technology Mobile 93

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 87

Crisis Employee Trade Shows Local 87

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Search engine algorithms want to give users the best experience. Gain Backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

SEPTEMBER 4, 2018

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. It’s the idea that most environments that warrant a military presence are fluid and dynamic. It’s oblivious to the trends, sentiment, and attitude shifts that have ebbed and flowed.

Industry 72

Industry Marketing Trade Shows Leadership 72

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. The post Campaign Recap: Indie Beauty Expo 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trends 94

Trends Trade Shows Community Instagram 94

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. There’s a very smart exercise to be done when floating an idea internally. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. People are skeptical of promises from brands, but not friends. Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

Bianchi Biz Blog

JANUARY 21, 2021

For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense. The best solution depends on your company’s unique needs and existing capabilities. Focus on the customer journey. What do you want customers to see? How do you want them to feel? How do you want to engage them?

Automotive 72

Automotive Training Travel Meeting 72

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. 1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. How B2B Marketing Can Get More out of Trade Shows. Don’t believe me?

Media 104

Media B2B Groups Conference 104

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. When TechCrunch discovered a PR agency was charging $750 for a post in its publication, it promptly banned the agency on the grounds that it was unethical. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. Abbie Fink, Vice President & General Manager, HMA Public Relations , Phoenix, Arizona. “We PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

The Hoffman Agency

APRIL 8, 2019

But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show). The challenges of traditional models for European public relations. and $100k for Europe.

Publicity 28

Publicity Agency Trade Shows Resources 28

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), Ultimately, your team should measure your PR success by addressing what really matters to key stakeholders – the Board, the C-suite and, internal client contacts. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. So how do you make the most of your experience?

Conference 40

Conference How To Trade Shows Twitter 40

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Second, without an author, your blog post could look 'fake,' meaning the content was just churned out by an intern or third-party content farm,” says Grinberg.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”. Brand-to-brand collaboration.

Marketing 176

Marketing Employee Content Marketing Training 176