The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors.

Agency 68

Agency Internal International Storytelling 68

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 47% said “in-person company/team meetings.”. Internal comms demand more focus. “62%

Survey 82

Survey Corporate Communications Financial 82

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

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B2B Agency Energy Media Relations 232

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. Despite not being in an office every day, I feel closer to my teams now than when I had my first Zoom meeting with them in October. Despite not being in an office every day, I feel closer to my teams now than when I had my first Zoom meeting with them in October.

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Exercises Pitching Storytelling Internal 69

The Hoffman Agency

MAY 18, 2021

By Katrina Lockhart, Intern. My internship at The Hoffman Agency has been a full immersion into tech PR complete with real assignments, inclusion in meetings, and content development opportunities. My favorite part of the internship was the weekly intern cohort meetings and assignments.

Internal 36

Internal International Fashion Agency 36

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. The Excellence Theory developed over the next decade from a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

MAY 29, 2018

2) “Budget and staffing needs to meet strategic plan goals.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. Also see these related posts: Is Media Relations Getting Harder? 12) “Internal communications is as important as external.”.

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Corporate Communications Survey Employee 74

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve.

Marketing 52

Marketing Technology Internal International 52

Mora Communications

AUGUST 3, 2016

So, back to my meeting, the filmmaker wanted to launch well before principal shooting began in order to create an early buzz about the project. He then brought on an intern and had her try her luck at landing media coverage for his production company and upcoming film. That was unfair both to the intern and the media.

Film 40

Film Internal International SEO 40

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. I have a true passion for digital storytelling across all platforms and mediums.

Automotive 92

Automotive Meeting Report Journalism 92

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0

The Hoffman Agency

FEBRUARY 1, 2021

I once had a client stand up in a meeting, bang on the table, and bellow, “ For Christ’s sake — how difficult is it to get in The Times? ” Yet it’s all too often thrown in as a standardised expectation. Advertorial versus editorial. It takes understanding of how to craft a story, to whom, when, and with what. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

The Hoffman Agency

JUNE 4, 2019

After listening to hours of intense discussion on the importance of producing high-quality content, tricks to help generate that content and the meaning behind content marketing — I think that any business can be a media company. There are many layers of storytelling, but it is so much more than just writing content.

Media 34

Media Content Marketing Company Agency 34

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Public relations is not the only profession that lays claim to “telling stories.” Internal communications often say they are corporate storytellers. I used it three times in Public Relations 2011.

Construction 40

Construction Internal International SEO 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

AUGUST 31, 2018

And, more to the point, I’ve been MEETING with more of these people. Others I’m meeting for the very first time. Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. Paul Business Journal).

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. First came a White House meeting, followed by a CNN town hall and a 17-minute school walkout in March.

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Fashion Reputation Social Media Brand 255

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. Next, it was internal communications, and I loved that area, too. I will offer that Canada as a country has good public relations, and a solid brand. It’s likely that’s why I focus on storytelling, to try and draw pictures with words. Speech writing.

Energy 53

Energy Measurement Internal International 53

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. First, we are expecting public relations to play a leading role as the global economy recovers and as we adjust to a new world where we live with Covid for years to come.

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Trends Trade Shows Agency Communications 52

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 40

Marketing Mobile Engineering Technology 40

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Brad Marley | Yelram Media. Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Michelle Garrett | Garrett Public Relations. Rethinking internal and external comms.

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Marketing Employee Content Marketing Training 169