Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets.

Mobile 114

Mobile Technology Automotive Interviews 114

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

JANUARY 20, 2018

Help Me, Obi-Wan Kenobi on Disney Video. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 100

Case Study B2B Study Marketing 100

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. So yeah, video and then written content as well. Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JANUARY 21, 2021

According to Kleiner, a visitor enters a virtual lobby, which is designed based on Freudenberg’s familiar trade fair look. It contains large-scale images, video screens and colorfully lit tables. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models.

Automotive 70

Automotive Training Travel Meeting 70

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. People are skeptical of promises from brands, but not friends. Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. There’s a very smart exercise to be done when floating an idea internally. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. See that shiny new video production studio at your agency’s headquarters?

Agency 120

Agency Trade Shows Comparison Meeting 120

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. Deepen those connections with a phone call or video chat. You can also network in person by attending conferences or trade shows. Schedule Skype or video calls periodically to add a more personalized touch.

Local 41

Local How To Skype Trade Shows 41

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. Both internal and external factors should be addressed in this regard.”.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Second, without an author, your blog post could look 'fake,' meaning the content was just churned out by an intern or third-party content farm,” says Grinberg.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Rethinking internal and external comms. Rich Young | Fine Tune. ” Tonya Chin | Nutanix.

Marketing 174

Marketing Employee Content Marketing Training 174