Beyond PR

APRIL 5, 2018

The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake. Conduct Market Research For Campaigns. Media monitoring can serve as market research analysis for campaigns or new products your company is developing. Conduct Market Research For Campaigns.

Company 73

Company Media Crisis Insurance 73

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

Industry 58

Industry Insurance Insurance Resources 58

Solo PR Pro

JANUARY 17, 2023

I live in Charleston, WV and the PR market in our state is dominated by agencies. My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business. Things clicked after I spoke with a few folks who made the leap.

Agency 108

Agency Travel Groups Community 108

PR Job Coach

JULY 5, 2010

As the job market continues its snail’s pace recovery, it bears noting that now more than ever your virtual footprint should well reflect your achievements, professionalism, savvy and hire-ability. When an HR person or an executive recruiter goes looking for evidence of your worth on the web, make sure it screams your value and integrity.

Insurance 100

Insurance Insurance Fashion Web 100

PR Job Coach

NOVEMBER 3, 2010

So in this hotly competitive job market, you must “stand out” and be “outstanding.” Companies and recruiters are heading straight to Google, Bing, Blekko and other search engines to see what you are truly up to and how large is your web footprint. Your past accomplishments are an indicator of how you will perform in the future.

Engineering 176

Engineering LinkedIn Google Insurance 176

PR Job Coach

MAY 28, 2011

One other interesting fact to consider, in today''s job market, roughly 70% of people who are landing jobs are doing so as a result of their networks. No need to comb the web to find your contact’s latest gig or place in time. So it is both wise and prudent to have and maintain a network.

Insurance 111

Insurance Insurance Crisis Management Meeting 111

Scott Public Relations

OCTOBER 31, 2018

It is the web that ties these resources together—it only takes a quick search. The post Ten Tools to Help You Become an Informed Voter appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. Google can help you research candidates, check your registration status, and find your polling place.

Tools 45

Tools Insurance Insurance Local 45

Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).

Insurance 96

Insurance Insurance Course Web 96

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is your business new and unknown (or just quiet, marketing-wise), and you would like to use communications to build name recognition? How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. 6 Tips for Building Thought Leadership into Your Marketing Plan.

Leadership 40

Leadership Insurance Insurance Community 40

Flack's Revenge

JULY 11, 2018

It’s about marketing that transcends products and features to tell a more meaningful story. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing.

Insurance 204

Insurance Insurance Advertising Advertising 204

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Buzzstream

DECEMBER 5, 2023

Think like a marketer and ask yourself, “What words would this person use to describe themselves? For example, someone building links for a car insurance site will plug in “Car Insurance” instead of “Car Maintenance inurl:category/guest”. Are you trying to build your brand?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 5, 2023

Think like a marketer and ask yourself, “What words would this person use to describe themselves? For example, someone building links for a car insurance site will plug in “Car Insurance” instead of “Car Maintenance inurl:category/guest”. Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Think like a marketer and ask yourself, “What words would this person use to describe themselves? For example, someone building links for a car insurance site will plug in “Car Insurance” instead of “Car Maintenance inurl:category/guest”. Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines. Originally developed by the U.S.

Web 40

Web Marketing Engineering Reputation 40

Sword and the Script

APRIL 7, 2015

Anyone that has a vested interest in finding images for blog posts or web content under a Creative Commons license knows – searching for relevant images can easily be a full-time job. A flash of blue in the rear view can easily lead to lost time, tickets, fines and higher insurance premiums – at a minimum.

Creativity 60

Creativity Publicity YouTube Insurance 60

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156