Shift Communications

JULY 29, 2015

Look in your web analytics at Twitter’s traffic over a multi-year period. Here’s an example: In this particular instance, while Twitter’s overall membership may not have increased, Twitter’s ability to drive traffic to a desired web destination has improved substantially in very recent times.

Twitter 60

Twitter Social Media Mobile Media 60

Scott Public Relations

OCTOBER 31, 2018

It is the web that ties these resources together—it only takes a quick search. The post Ten Tools to Help You Become an Informed Voter appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. Google can help you research candidates, check your registration status, and find your polling place.

Tools 45

Tools Insurance Insurance Local 45

PR Job Coach

JULY 5, 2010

When an HR person or an executive recruiter goes looking for evidence of your worth on the web, make sure it screams your value and integrity. In celebration of the birth of a nation, here are five road rules to consider to insure that your background and virtual profile send sparks above the rest. Be authentic.

Insurance 100

Insurance Insurance Fashion Web 100

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

PR Job Coach

NOVEMBER 3, 2010

Companies and recruiters are heading straight to Google, Bing, Blekko and other search engines to see what you are truly up to and how large is your web footprint. So you say, “how do I become visible and what can do insure a visible presence in cyberspace?” Is the resume a relic of the past. The short answer is no.

Engineering 176

Engineering LinkedIn Google Insurance 176

Beyond PR

APRIL 5, 2018

The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake. It can also tie into more sophisticated digital marketing metrics such as web traffic and conversion. Alerts that you can configure will help communications teams avoid and quickly diffuse crisis situations.

Company 73

Company Media Crisis Insurance 73

Cision

MARCH 1, 2016

.” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced. In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession. Ripley wrote her insight in 2015. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR Job Coach

MAY 28, 2011

No need to comb the web to find your contact’s latest gig or place in time. To insure that folks get to know you well, it is important to meet face to face and not merely Facebook to Facebook. The platform typically is self-regulating and updating.

Insurance 111

Insurance Insurance Crisis Management Meeting 111

Solo PR Pro

JANUARY 17, 2023

My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business. I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc.

Agency 108

Agency Travel Community Groups 108

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team.

Industry 58

Industry Resources Insurance Insurance 58

PR Job Coach

NOVEMBER 27, 2009

Go to your local library and even the web sites of organizations that focus on the the public relations and communications fields - like PRSA, IABC, NIRI, WIC, Arthur Page Society, and Social Media Club, etc. Besides being a great writer, insure that you know what are the tools and how to acquire and use them to sustain a competitive edge.

Training 106

Training Publicity Insurance Insurance 106

Waxing UnLyrical

AUGUST 4, 2011

All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI? Of course we can’t please everyone.

Insurance 96

Insurance Insurance Course Web 96

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), In addition to the healthcare industry, vertical social networks have popped up for professions as diverse as web development, academic research and military veterans (see below).

Social Media 48

Social Media Healthcare Marketing Media 48

David PR Group

JANUARY 4, 2016

This can be clear in a business that receives real estate or insurance work from an established broker relationship. Track web traffic from e-blasts, blog posts and social media mentions. (If a business owner tells me that anyone can be their client, I’m usually eyeing the exit.). And don’t underestimate intangibles.

Strategy 40

Strategy Communications Real Estate Insurance 40

Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Flack's Revenge

JUNE 1, 2020

The Zoom conference has become synonymous with business calls and meetings (anyone who’s curious about how they zoomed to the top of web conferencing heap, see this CNBC story ). So, the words “the company you keep” (from the old NY Life Insurance commercials) have taken on new meaning.

Insurance 194

Insurance Insurance Meeting Web 194

Waxing UnLyrical

MAY 18, 2015

Why You’re Not Going to Be a Thought Leader in 6 Seconds.

Leadership 40

Leadership Insurance Insurance Community 40

MaccaPR

AUGUST 31, 2016

Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. When the Affordable Care Act came out with a benefit for expecting moms to receive a free breastfeeding pump through their health insurance providers, it created a significant shift in Medela’s business model.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Buzzstream

DECEMBER 5, 2023

For example, someone building links for a car insurance site will plug in “Car Insurance” instead of “Car Maintenance inurl:category/guest”. For a full list, check out the Advancer Operators for Web Search reference or the Search Operators list on GoogleGuide.

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 5, 2023

For example, someone building links for a car insurance site will plug in “Car Insurance” instead of “Car Maintenance inurl:category/guest”. For a full list, check out the Advancer Operators for Web Search reference or the Search Operators list on GoogleGuide.

Resources 62

Resources Infographics Analysis Examples 62

Buzzstream

DECEMBER 5, 2023

For example, someone building links for a car insurance site will plug in “Car Insurance” instead of “Car Maintenance inurl:category/guest”. For a full list, check out the Advancer Operators for Web Search reference or the Search Operators list on GoogleGuide.

Resources 62

Resources Analysis Infographics Writing 62

Sword and the Script

APRIL 7, 2015

Anyone that has a vested interest in finding images for blog posts or web content under a Creative Commons license knows – searching for relevant images can easily be a full-time job. A flash of blue in the rear view can easily lead to lost time, tickets, fines and higher insurance premiums – at a minimum.

Creativity 60

Creativity Publicity YouTube Google 60

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines. Originally developed by the U.S.

Web 40

Web Marketing Engineering Reputation 40

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. This piece, created by auto insurance comparison site The Zebra, analyzes the most dangerous roads in the U.S. Let’s take a look at this overlap. Backlinks: 66 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. When a hacker accessed personal data from the Capital One account of more than 106 million people, however, it fared better than many before it.

Crisis Management 218

Crisis Management Crisis Insurance Insurance 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. When a hacker accessed personal data from the Capital One account of more than 106 million people, however, it fared better than many before it.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156