PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Buzzstream

JUNE 16, 2021

The piece is no longer live so I can’t link to it, but there’s a screenshot below: This Candy Crush piece was a remix of a previously successful piece we created about Instagram : As is the case with most remixes, my justification for making the Candy Crush piece, was largely based on the success of the Instagram piece.

Digital PR 160

Digital PR Film Instagram Writing 160

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Or, you want to borrow the concept of sharing each blog post with an engaging image on Instagram. In your internal communications system. Where to listen: At the water cooler.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

Stephen Waddington

JULY 17, 2018

It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. You won’t unearth the best quotes and story leads with a quick search of Twitter or Instagram. #8 They’re what journalists call human interest stories.

Storytelling 60

Storytelling Local Community Case Study 60

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Take a look at successful YouTubers and Instagram influencers and you’ll notice one thing very fast: They post a lot of content on a regular schedule. Paid distribution on YouTube, Instagram, and other platforms ensures your content will be seen by the right audience.

Viral 111

Viral Video Strategy YouTube 111

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Or, you want to borrow the concept of sharing each blog post with an engaging image on Instagram. In your internal communications system. Where to listen: At the water cooler.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What if someone made an offensive statement on Facebook, Twitter or Instagram? Will you hold an external or internal press conference? What is a PR Crisis Plan? Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

MaccaPR

SEPTEMBER 13, 2016

The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. That inspired Lochte to double-down on the false story on his Instagram acco unt and then swear to NBC-TV that “we wouldn’t make this up.” But he did, oh how he did. and she could be jiving me too,’” says Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. A humorous video with popular “This Is Us” costar Milo Ventimiglia that was featured on the Crock-Pot website promptly went viral.

Crisis 199

Crisis Twitter Course Viral 199

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. It’s clearer than ever that your brand’s behavior must be in harmony with your brand promise and event marketing claims – that the internal reality of your company should match the external reality of your brand.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. They have a couple of hundred international customers already. All the searches are real-time. Workspaces.

Tools 160

Tools Media Software Analysis 160

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. Searching for the topic alone can also help e.g. “home decor trends” or “most instagrammed parks”. Conclusion.

Digital PR 161

Digital PR Tools Pitching Film 161

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 40

Social Media Media Storytelling Local 40

Buzzstream

MARCH 13, 2024

Internal Datasets. Instagram has an extensive set at its disposal to create its Annual Trends Report. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. million image views on LinkedIn and Instagram. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success. Adele anyone

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. In 2015, Amnesty International invited London residents to use VR headsets to walk around a virtual Aleppo to look at the damage during the ongoing war there.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Our collective psyche is going through a proliferation of content.

Report 225

Report Media Advertising Advertising 225