Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103

SEO Automotive YouTube Video 103

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic.

Measurement 100

Measurement Analytics Google Social Media 100

PR 20/20

APRIL 29, 2023

You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. If you answered yes, great.

Tools 70

Tools Measurement Strategy Analytics 70

5W PR

NOVEMBER 16, 2016

The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. Backlinking is the bread and butter for SEO. SEO specializes in identifying trending keywords and topics that are of interest. Backlinking.

SEO 90

SEO Trends Analysis Engineering 90

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Plus, having diverse traffic sources improves SEO. Keep an eye on organic and search traffic to ensure you have a good mix of sources.

Analytics 120

Analytics Google Measurement SEO 120

Shift Communications

DECEMBER 11, 2014

If you’re doing a client announcement, using Facebook search to see what others are saying about the news (in public and your personal friends’ posts) can help inform the client about the public’s reaction. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts.

SEO 155

SEO Facebook Brand Branding 155

Landis PR

JANUARY 30, 2024

At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Another study on the credibility of information sources suggests that press coverage is more relevant than ever.

SEO 227

SEO Agency Reputation Policies 227

Remote PR Jobs

SEPTEMBER 25, 2023

RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. PR drives SEO. PR is more measurable than ever. On social media platforms, skepticism is far greater, as it should be.

Mobile 100

Mobile SEO Reputation Web 100

Waxing UnLyrical

AUGUST 8, 2019

Some tips on how you can make your Instagram account SEO-friendly: Define What You Want Instagram to Achieve. It’s really very important to define the goals to achieve measurable success on Instagram. Integrate SEO into Your Instagram Account. Make Your Account Name and Username SEO-Friendly. Conclusion.

Instagram 67

Instagram SEO Exercises Social Media 67

Solo PR Pro

FEBRUARY 6, 2024

This information is crucial for crafting messages that resonate. This information allows you to tailor your content to this segment focusing more on yoga and meditation than general health and wellness. KPIs and metrics will vary by clients and you should measure what matters.

Data 52

Data Strategy Publicity Handbook 52

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Read more on building backlinks and improving your SEO here. Impressions.

Measurement 68

Measurement Analysis Analytics Reputation 68

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

5W PR

JANUARY 3, 2024

Optimizing online content to improve visibility on search engines through SEO. Key skills Analyzing market trends and consumer behavior to inform marketing strategies. Utilizing data to measure the effectiveness of marketing efforts. The success of PR is measured by changes in perception, trust, and overall reputation.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. PR drives SEO. PR is more measurable than ever. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This wealth of information helps you to create customer personas that are incredibly detailed and accurate. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Dominance of TikTok SEO. Increasing Importance of Sustainability.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. A PR team must set forth a specific set of metrics from placements, to leads generated , to social mentions for any and all PR initiatives — and allocate budget for such measurement.

SEO 178

SEO Storytelling Product Launch Measurement 178

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. By understanding the differences between organic traffic and paid traffic, you can make an informed decision about how to allocate your content marketing resources.

Analytics 78

Analytics Content Marketing SEO Data 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

PRSay

JUNE 20, 2019

Focus on SEO. Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. With the right communications strategy, you can be sure that your content isn’t collecting dust.

SEO 146

SEO Content Marketing Video Strategy 146

5W PR

JUNE 8, 2020

Review the SEO strategy to ensure that content optimization and link building are prominent. Inform and Educate. As reported in an earlier article, websites that inform or educate visitors show greater return visits and result in converting more leads into sales. Court Google. Both can help maximize the brand’s rankings.

SEO 88

SEO Consumer Education Course 88

The Proactive Report

DECEMBER 4, 2018

Armed with that information you can set goals that support the business objectives. Talk to your SEO and Web team. Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources. You also need to know what content you have now, what’s working and what’s not.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Your customers are reading this information online. It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. PR outcomes are measurable. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Journalism 185

Journalism Advertising Advertising SEO 185

Prohibition

MAY 18, 2023

Authenticity and Credibility Influencers are often seen as trusted sources of information by their followers. Improved SEO and Online Presence Influencer collaborations often lead to increased online mentions and backlinks to your brand’s website. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Propel raises $4.5 million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Irrelevant links can have a negative impact on a website’s SEO and user experience.

How To 62

How To Google SEO Pitching 62

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

5W PR

JULY 18, 2023

Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. Performance Regularly track and analyze key performance metrics to measure the effectiveness of the brand’s online presence.

Brand 78

Brand Branding Engineering Analytics 78

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! But without competitor analysis tools you simply can’t achieve this. Wappalyzer. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74