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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and I also write for other publications and business clients as time allows. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.”

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.


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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter


Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I Journalists are gathering information in new ways. Get used to competing with COVID. This is what I’ve been supplied with.

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3 Factors That Shape Your Brand Journalism Strategy


That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Distribution. Story Type.

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AI Writes a Pitch


Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

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The 22 Responsibilities of PR and What They Entail


PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

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How Should You Change Your Media Relations Approach in the New Journalism Landscape?


We will reveal the following information from the survey: How 2020 has changed newsrooms across America. Would you like to speak to them because this is in the health area and you write about health?’ I’m presenting our full findings during a PRSA Case in Point on Aug. And it’s just so general and so broad.