Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

MAY 19, 2015

It seems every few years I hear this but the retro-trend never actually see it materialize. Mass media, the web, social media were all destined to change customer service. The Social Times recently published an infographic by a UK-based software company called SDL. It seems to me the same is true of customer service.

Infographics 60

Infographics Customer Service Exercises Software 60

RH Strategic

JUNE 23, 2015

We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology).

Infographics 40

Infographics Media Technology Trends 40

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro!

Media 104

Media Radio Print Newspapers 104

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Digital and social media The B2B tech media landscape is now ruled by the digital domain. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Social Media. Multimedia.

Trends 120

Trends Mobile Media Print 120

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Understanding why social media is so attractive to consumers is key to leveraging it for PR success.

Social Media 88

Social Media Consumer Media Crisis Management 88

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In the meantime, the rise of shared or social media complicated things further. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience.

Trends 120

Trends Mobile Media Infographics 120

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The Trends.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The Trends.

Trends 100

Trends Media SEO Analytics 100

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . These six Digital PR and marketing trends can help you thrive in 2023. Social Media Audit – Gather Insights and Intelligence. In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” PR pros need to build highly-targeted media lists. infographics, 39.3% social media posts. Access your copy here.

Report 52

Report Trends Media Infographics 52

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. More emphasis on visual content: In the coming year, we expect to see an even greater emphasis on visual content in social media marketing.

Social Media 62

Social Media Marketing Media Analytics 62

Cision

OCTOBER 16, 2017

hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? There are dozens of companies that provide media databases and there are hundreds of thousands of PR/comms professionals that use them to identify the right influencers for their story. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” PR pros need to build highly-targeted media lists. infographics, 39.3% social media posts. Access your copy here.

Report 40

Report Trends Media Infographics 40

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Additionally, you can Use social media to expand your message or integrate multimedia elements , like promotional videos, to further enhance your engagement and reach. Our #BlackFriday deals are here! over 2022 levels.

Examples 116

Examples Energy Retail Product Launch 116

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. Meltwater states this is one of the top PR trends to focus on — make sure you're tracking as much as you possibly can.

Pitching 58

Pitching Media Journalism Data 58

The Hoyt Organization

NOVEMBER 16, 2023

The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced. Think about it.

Social Media 52

Social Media Media Instagram Infographics 52

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. Here you are able to select social media posts/stories that you have shared and run them as an ad. Get in contact today to find out how we could help you.

Creativity 62

Creativity Social Media Advertising Advertising 62

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 71

Survey Trends Communications Storytelling 71

The Proactive Report

JANUARY 15, 2016

One of the ways this affects PR is working with the media and influencers. The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

One of the ways this affects PR is working with the media and influencers. The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

One of the ways this affects PR is working with the media and influencers. The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media. Social Media Trends.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

APRIL 13, 2017

But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. Package up all newsworthy elements.

Media 210

Media Automotive Resources Product Launch 210

Cision

JANUARY 22, 2016

Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” outlines the actions you need to take to create the kind of content journalists want. Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? But just how does that content turn into coverage?

Media 120

Media Infographics Reputation Study 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Landis PR

AUGUST 23, 2021

What types of stories, trends or issues are on your radar now? . I also think it’s wacky when I get asked to publish an infographic. Hunt down editorial calendars and media kits. The post Meet the Media: Marina Mayer appeared first on Landis PR. Landis Communications Inc.’s Understand the brand first.

Meeting 69

Meeting Media B2B Transportation 69

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Featured Trends Content Marketing' User-generated.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Brand 120

Brand Branding Media Infographics 120

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Once your objectives are outlined, follow the seven steps below for best practices in social media content: 1 – Choose the Right Channels.

Social Media 112

Social Media Media Mobile Pinterest 112

5W PR

DECEMBER 23, 2022

Tapping into trends. Like many social platforms, Instagram is actually a great place for companies to join trends (that make sense for their brand) and connect with their target audience in authentic and, often, cheeky ways that surprise and delight their followers.

Instagram 78

Instagram Infographics Trends Software 78