Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

ISEBOX

JANUARY 6, 2016

Product Launches. Trending Industry News. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related. How-To Guides, Best Practices, etc.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 11, 2016

While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. This is hardly a comprehensive examination and to be clear, I am not arguing blogging is better than a press release or media coverage.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media has made everyone accessible, take advantage.

Social Media 40

Social Media Pinterest Media Marketing 40