The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. Images are essential when it comes to backlinking opportunities. Image bookmarking.

How To 60

How To SEO Mobile Google 60

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

SEPTEMBER 17, 2016

This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Communications Conversations

OCTOBER 16, 2017

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing. Oh, and our Halloween parties are legendary.

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Agency SEO Social Media Pinterest 113

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Good stuff, Cyberalert! Ask Gini Dietrich.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

MARCH 9, 2018

Syndication can mean many things including paid promotions, organic social media, email marketing or republishing content on free blogging sites. Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more. Sound daunting? Actually, it’s quite easy.

Infographics 101

Infographics Fashion Advertising Advertising 101

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Leverage Public Relations: Public relations will significantly amplify your communications strategy. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. I was being put on a client account that was deemed a “flight risk.” We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

5W PR

JUNE 25, 2018

This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. The post Six Tips for Generating a Content Plan to Boost your PR Efforts appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Content Marketing 60

Content Marketing Infographics Google SEO 60

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Recruit an expert who is able to tactfully manage media relations and public speaking. The SEO Pro. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Recruit an expert who is able to tactfully manage media relations and public speaking. The SEO Pro. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

JANUARY 6, 2015

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 28) Media Relations is hard and getting harder.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Here are ways to maximize a public relations budget. Repurpose everything.

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Infographics Retail Resources Employee 149

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 11, 2016

Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. I don’t believe any single SEO tip will make or break a single blog post, but I have seen that optimization done consistently and property over time, makes an enormous difference.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Norton's Notes

MARCH 26, 2015

We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse. Here’s some of what we did….

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Viral Infographics SEO Social Media 28