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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Media relations is ever more challenging.

Survey 177
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 102
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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Their tools can do everything from finding media contacts to creating press releases to media monitoring. The lowest pricing tier is $129/mo.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Their tools can do everything from finding media contacts to creating press releases to media monitoring. The lowest pricing tier is $129/mo.

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SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. Who Reads News on Social.

Reddit 100
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PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing. Why do you continue to invest your time in social media?

Agency 113