PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. We also used this tracking system to expand our list of media contacts.

Publicity 157

Publicity Social Media Report Fashion 157

PR 20/20

MAY 16, 2023

This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. From there, consider hosting a live/pre-recorded event that covers content from the ebook, such as a webinar. Consider how your audience prefers to digest information and use those insights to guide your content.

Marketing 69

Marketing eBook Resources Tools 69

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70

eBook Viral Conference Content Marketing 70

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 29, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch ideas, contributed articles or guest posts. Repurpose archived webinar recordings for blog posts and contributed content. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

MAY 3, 2016

Beyond the title, you can pull a slide from deeper in a presentation or webinar to show the depth of information being covered. Tease out an embedded infographic by cropping it down to a single visualized statistic. Just because your content didn’t include an infographic, doesn’t mean you can’t create a bite-sized graphic of your own.

How To 40

How To Infographics Video Instagram 40

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. billion ,” according to a new report from Burton-Taylor International Consulting. Source: Content Marketing is the New Conference ). in 2019, reaching a record $4.5

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks. to approximately $5.5

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

JANUARY 29, 2019

That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Guides and webinars, on the other hand, are better suited for LinkedIn’s audience of curious professionals. It’s not enough to create great content—it has to be seen.

Brand 104

Brand Branding How To SEO 104

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

JUNE 11, 2020

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52