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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. What are best practices in PR & content marketing measurement?

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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 3) The CMO Council infographic on CMO priorities. 60% plan to run regular internal training and development programs. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.

Study 114
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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. We also used this tracking system to expand our list of media contacts.

Publicity 158
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Incorporating Digital Strategies for Communications Success

PRSay

On May 15, PRSA’s Corporate Communications Section hosted a “Digital First” webinar , moderated by Errol Cockfield , senior vice president at MSNBC. You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa.

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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. From there, consider hosting a live/pre-recorded event that covers content from the ebook, such as a webinar. and measure the effectiveness of your collective marketing efforts.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ). Source: Content Marketing is the New Conference ).

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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70