article thumbnail

How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

article thumbnail

Navigating the Evolving Landscape of PR in the Digital Age

5W PR

In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable. This content can take the form of articles, videos, infographics, webinars, and more. Viral content In the digital age, content can become viral overnight.

Viral 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Once you understand their complete persona, you can craft a message that informs and inspires loyalty.

Blogging 215
article thumbnail

How to Spy on Your Competition & Steal Their Secrets

Cision

Information is everywhere. Take the information you have gleaned and imagine, create, and innovate. The real opportunity in using that information is twofold: Model best practices. Implement viral marketing tactics. Cool infographics. To sum it up, people gravitate to viral content that’s written about them.

How To 198
article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Keep information about your client to a minimum, but make sure there’s enough of a correlation between them and the campaign purpose or it’ll also raise suspicions as to why the piece was conducted. However, you can increase your chances of building brand awareness within the piece by including informative expert commentary from your client.

article thumbnail

4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120
article thumbnail

I’m in the Mood for a Good Holiday Story

Business Wire

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.