Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 15, 2024

You can build quality links once you’ve established your industry and niche. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. For example, here’s a search around link-building-related content in BuzzStream’s industry.

How To 71

How To SEO Google Examples 71

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

B2B 118

B2B Marketing Survey Software 118

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry.

Media 149

Media Pitching Data Technology 149

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 178

Survey Marketing B2B Study 178

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

FEBRUARY 9, 2024

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. Data-driven press releases are a great way to establish your brand as an industry thought leader. What is a Press Release?

Examples 62

Examples Product Launch Data Report 62

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Buzzstream

DECEMBER 5, 2023

Returning to our example, the best opportunities, in this case, are going to be highly curated pages on authoritative domains – things like libraries, government sites, university sites, and other high quality industry resources. How would they pitch their blog to someone else in their niche?” No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. Press releases are the perfect medium to generate excitement and interest within your industry or niche.

Infographics 105

Infographics SEO Writing Pitching 105

Solo PR Pro

OCTOBER 18, 2022

One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Depending on the industry and audience, you might share personal anecdotes or successes to put a face on the people behind the business. Learn the language they use, the turns of phrase, the slang, or the industry jargon. PR Tips How To Pitch to a Publication.

Publicity 67

Publicity Small Business Advertising Advertising 67

Buzzstream

DECEMBER 5, 2023

Returning to our example, the best opportunities, in this case, are going to be highly curated pages on authoritative domains – things like libraries, government sites, university sites, and other high quality industry resources. How would they pitch their blog to someone else in their niche?” No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Returning to our example, the best opportunities, in this case, are going to be highly curated pages on authoritative domains – things like libraries, government sites, university sites, and other high quality industry resources. How would they pitch their blog to someone else in their niche?” No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch bloggers. Pitch reporters. Contribute to relevant industry news sites. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. SEO visibility.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch bloggers. Pitch reporters. Contribute to relevant industry news sites. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. SEO visibility.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch bloggers. Pitch reporters. Contribute to relevant industry news sites. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. SEO visibility.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Using newsletters targeted at specific groups further strengthens communication channels while facilitating collaborations with other industry influencers (guest blogging).

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. Press releases are the perfect medium to generate excitement and interest within your industry or niche.

Infographics 52

Infographics SEO Writing Pitching 52

Communications Conversations

APRIL 4, 2016

The cold, hard fact is this: Corporate online newsrooms really haven’t evolved as much as we’d like to think in the PR industry. The increasing importance of the visual web. They include infographics. Heck, many corporate online newsrooms still DO look like that. And therein lies the problem. Pretty basic, right?

Corporate 60

Corporate Strategy Pinterest Web 60

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. If you’d like a full list of my industry reads, hit me up on Twitter @agrinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

JANUARY 19, 2015

Our public relations industry is expected to grow in the low double digits over the next decade, according to U.S. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Bureau of Labor Statistics. Take the time to get it right the first time – it’s the only chance you’ll have.

How To 48

How To Agency Writing Interviews 48

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Knowing what’s going on right now in their respective industries is a must.

Infographics 63

Infographics Corporate Policies Reputation 63

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared. If your company uses an intranet for communication, posting an update there is also an option. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. The more you foster these types of relationships, the more successful you will be when you pitch. We need to remember these basic lessons in our industry. 7 Tips for a Better Pitch.

Web 40

Web Pitching Local Report 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40