Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Content picks.

Software 154

Software Tools Print Technology 154

Sword and the Script

JULY 5, 2022

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases.

Technology 93

Technology Software Survey Internal 93

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. There are some risks too. PR also shouldn’t be afraid of generative AI.

Software 78

Software Company Pitching Training 78

ImPRessions - Crenshaw Communications

JUNE 17, 2021

Embrace technology. Technology has allowed teams to work from anywhere, anytime. Tools like instant messaging apps, video chats, task management software, and progress trackers enable anyone on your team to strategize and update teams on their progress at different times of day.

How To 272

How To Employee Meeting Internal 272

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Does your media monitoring software do all of this?

Software 0

Software Comparison Media System 0

Cision

MARCH 10, 2021

How to make the case for investing in better PR technology.

Software 227

Software Marketing Technology How To 227

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

Brand 170

Brand Branding How To Trends 170

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Flack's Revenge

MARCH 9, 2021

In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. How did they do this?

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Have an interesting announcement from a PR technology vendor?

Analysis 144

Analysis Tools Software SMB 144

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. He speaks in detail on the topics and others: The latest and greatest, from the incumbents and challengers Where to invest for best results How to DIY with free tools The impact of AI and NLP Areas for improvement.

Software 156

Software Tools Technology Resources 156

PRSay

APRIL 8, 2020

“What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”. However, a leader is working with team members amid other distractions from home or the remote location.

How To 190

How To Crisis Employee Resources 190

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.

Creativity 156

Creativity Meeting Advertising Advertising 156

Presspage

JANUARY 23, 2024

The communication industry is now also facing the challenge of how to maintain the human touch in a climate that is so heavily tech-driven. Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools.

Software 78

Software Internal International Digital PR 78

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 126

Software Analytics Technology Video 126

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

Technology 60

Technology Crisis Communications Pitching Software 60

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 38% said budget.

Survey 112

Survey Software Technology Tools 112

ImPRessions - Crenshaw Communications

JULY 18, 2023

But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example. Otherwise, they risk excluding a subsection of their target audience.

Examples 293

Examples Consumer Software Analysis 293

Stephen Waddington

OCTOBER 29, 2020

Managing technology “Turn off anything that sends alerts and be ready a good 10 minutes before.” Stephen Pritchard “Restart your laptop at least two hours before your talk so you don't run the risk of any unexpected software upgrades interrupting you. People were quick to offer support. Here are the highlights.

How To 102

How To Energy Software Video 102

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Improved technology is on the wish list, as well. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call.

Software 85

Software Publicity Technology Data 85

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

How To 102

How To Crisis Internal International 102

Cision

NOVEMBER 30, 2017

Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services. increase brand awareness. establish thought leadership.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. The right category can make a difference.

B2B 295

B2B Industry Company Case Study 295

Onclusive

MAY 31, 2018

AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. Source: AirPR Software. Source: AirPR Software. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. billion global market for Media Intelligence/PR software and information solutions.” Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients. Then 15 more things are thrown at us.

Product Launch 296

Product Launch Training Interviews Software 296

Shift Communications

NOVEMBER 13, 2017

How To Find Influencer Media. How might we go about determining this? Using custom-built software, we extract out the publications from this corpus of links to find what catches our influencers’ eyes and compels them to share. Vice President, Marketing Technology. What do they talk about? Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

DECEMBER 9, 2014

I’ve downloaded my list, randomized it in spreadsheet software, and then sampled the first 50 or so people: Here, I’m at roughly a 40% on-target audience. Vice President, Marketing Technology. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes.

Software 150

Software Measurement Analytics Data 150

PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind. These are tools that can make us better, not take our jobs.”

Communications 72

Communications Guidelines Technology Tools 72

PRSay

OCTOBER 2, 2017

How to Use Data to Tell Better Stories . Alright, we’ve established why you should use data to tell better stories, but how can you get started? It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues.

Software 85

Software Internal International Pitching 85