ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. You’re showing they have something new to add.

Interviews 296

Interviews How To Reddit Journalism 296

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing.

Writing 98

Writing How To Small Business Engineering 98

Landis PR

SEPTEMBER 13, 2021

The analysis may also help you develop or refine your public relations ROI reporting. Below are the steps to writing a competitive media analysis. Press Release Review: Cut and paste boilerplates into the analysis report. You’ll also want to start compiling a list of reporters that are covering the competition.

Analysis 69

Analysis Writing How To Media 69

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

JULY 20, 2020

Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

The Proactive Report

MARCH 27, 2020

Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Here are some ideas: Write useful blog posts and post the links in your social content.

Crisis 225

Crisis How To Small Business Social Media 225

The Proactive Report

NOVEMBER 27, 2022

<iframe width=”560″ height=”315″ src=”[link] title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe> The post How to do Marketing the Right Way in 2023 – (..)

How To 100

How To YouTube Marketing Social Media 100

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Additionally, new practitioners reported experiencing hostile workplace environments and harassment more than anticipated.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Additionally, new practitioners reported experiencing hostile workplace environments and harassment more than anticipated.

Report 78

Report Ethics Education Survey 78

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

MARCH 13, 2022

Before AI’s recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. The post How to tell your client they are not as interesting as they think they are, without getting fired appeared first on Agility PR Solutions.

How To 148

How To Pitching Data Writing 148

ReimaginePR

MARCH 31, 2020

How to Be a Great Writer. Writing a faculty essay supplies this sort of exceptional training for people that move on into the industry world. The principal factor to note about college writing is the dissimilarity from a greater school article plus a university degree composition. No matter your goal, only carry on writing.

How To 136

How To Writing Study Training 136

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. How to Write a Press Release. Write Your Headline.

Writing 40

Writing How To Viral Pitching 40

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.

Tools 98

Tools Writing Pitching Web 98

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. Also, 88% of PR specialists report they feel the future is in digital storytelling. Writing a Press Release. How to End a Press Release.

How To 105

How To Writing Video Fashion 105

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Cision Help a Reporter Out (HARO), is a free service provided by Cision that enables journalists and PR sources to collaborate. Write in Soundbites Many journalists will quote directly from your response, especially if they’re on a tight deadline. HARO sends out queries three times a day at 5:35 a.m., and 5:35 p.m.,

How To 100

How To Media Pitching Reputation 100

Onclusive

JUNE 28, 2017

And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether or not they’ll make it home for dinner. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter. Less is more.

Report 150

Report Marketing Guidelines Internal 150

PR Fuel

AUGUST 19, 2021

But how do you build and maintain positive media relationships? Check out these tips on how to foster a beneficial relationship with journalists and media. Identify the Ideal Reporters and Create a Contact List. Your story will not appeal to all reporters. For instance, most media reporters are active on Twitter.

How To 105

How To Media Pitching Report 105

Contently - Strategy

JULY 21, 2021

Buyer personas are like scouting reports on a representative of your target audience. As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. How to find your muse. Yes, it really is.

How To 137

How To Creativity Storytelling Writing 137

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. I nstead, wait for a reporter to write you back.

How To 279

How To Media Pitching Creativity 279

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 74

Meeting Report Automotive Media 74

Cision

OCTOBER 4, 2016

What I want to do in this post is to discuss the reasons why your email could get caught in a spam filter and how to triage that situation if it happens. Manual identification is the reporting of spam content by users who received it. Tell recipients how to unsubscribe from the list. Algorithmic versus Manual Flagging.

How To 0

How To Reputation Report Marketing 0

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. And only 32 percent reporting weekly usage.

Social Media 247

Social Media How To Media Journalism 247

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. How was your transition into public relations? Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. How many articles on a topic mention you vs. your competitors.

Brand 170

Brand Branding How To Trends 170

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Want to know how to attract coverage with your press release?

Writing 120

Writing Employee Creativity Internal 120

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community.

Pitching 120

Pitching Report Social Media Measurement 120

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name.

Brand 62

Brand Branding How To SEO 62

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? The quality of writing and visuals is very subjective. Google Analytics can help you discover how well your content is performing.

Measurement 154

Measurement How To Guidelines Analytics 154

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I recently did a piece that gave a behind-the-scenes look at how FCA’s user-experience team has had to fine-tune the new Uconnect 5 infotainment system during the pandemic while everyone works from home.

Automotive 92

Automotive Meeting Report Media 92

Cision

JULY 11, 2017

Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

How To 265

How To Media Software Agriculture 265

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. How do you prefer to be pitched? Email is best to get it in writing. Other than special sections, we aren’t going to cover generic topics (how to find a house, etc.) Who is the contact at Inside Nova who writes about residential real estate?

Real Estate 223

Real Estate Local Pitching Media 223

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. We’ll show you how. In the digital PR world , journalists and reporters promote our content. This post isn’t about writing a media pitch because we’ve already done that. Let’s try to focus on reporters. Others rely on bloggers.

Digital PR 62

Digital PR Report How To Pitching 62