ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. You’re showing they have something new to add.
The Proactive Report
OCTOBER 30, 2023
The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.
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NewsWhip
OCTOBER 21, 2020
Most recently, last month we released the most comprehensive Reddit monitoring solution in the world, and we’ve added it to Crisis Dashboard. Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about. What we can offer is a step change in how you navigate it.
Sword and the Script
OCTOBER 3, 2023
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Content picks PR ethics.
NewsWhip
MARCH 23, 2023
Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. Most of the reactions to this feature were positive– the video had 50k “Wow” reactions and 10k “Love” reactions, as well as comments such as “this is how you make AI useful to us.”
Contently - Strategy
OCTOBER 18, 2022
Companies aren’t sure how to perform research, so they skip it altogether. Let’s look at five ways you can do customer research—as well as how you can mix and match them based on your business objectives. Writing killer landing page copy. So, why do so many companies—from startups to enterprises—skimp on it?
Contently - Strategy
APRIL 6, 2023
Sales reps can provide information on common questions or objections they encounter and also allow you to listen in to real-time calls to get a sense of how customers make their buying decisions. Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas.
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