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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. And you want an SME to paint that picture for you.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 147
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. Here’s what you need to know: what I cover , who I’m covering and here’s how to reach me.

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How to Ideate a Successful Survey Campaign

Buzzstream

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Avoids the 24-hour news cycle: These are also evergreen posts.

Survey 90
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: Free trial. $29/mo

Tools 71
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: Free trial. $29/mo

Tools 71