Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Politics -> (Likely to Engage with Political Content by political affiliation, Self-reported, Political affiliation). Movies and television. Music and radio. Family and parenting.

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. However, while some independent news creators may break the news on social channels, often the news originates from a reporter or outlet and then propagates across the social spectrum.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Robust analytics and reporting. In today’s media environment, it’s not enough to simply track mentions. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

PR Fuel

JUNE 26, 2020

If you’re new to this world, we’ve compiled this guide on how to distribute a press release. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts. Step 2: How to Distribute a Press Release.

How To 52

How To Writing Guidelines Television 52

Doctor Spin

OCTOBER 16, 2023

Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals.

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Digital PR SEO Engineering eBook 83

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. In fact, Crazy Egg has reported that 25-40% of all traffic and lead generation comes from earned media. Therefore, brands should always have the ability to create and share reports with you and your colleagues.

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Radio Media Newspapers Sports 104

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism. I have a degree in broadcast news from West Virginia University.

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Ethics Journalism Radio Television 89

Cision

NOVEMBER 14, 2017

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. How Often Do You Need to Report, and To Whom?

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Measurement Strategy Media Analytics 166

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

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Publicity Social Media Television Measurement 167

Solo PR Pro

JULY 21, 2020

The retired army officer refused to be cowered and instead rose to the challenge once more and showed us how to act in the face of adversity. The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios.

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Viral Analysis Television Radio 71

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. “To

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Report Media Television Radio 40

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. In the late 1980s, the media was cut and dry.

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Pitching Radio Newspapers Print 150

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Any pet peeves with PR people?

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Meeting Transportation Media Journalism 90

Solo PR Pro

JULY 14, 2015

Having a set of stock media training materials , which you can customize for each client, makes it much easier to prepare them in advance of when you need it (right before a quick-turnaround interview with a reporter on deadline isn’t the best time for training!). Advice about how to use concise, quotable language.

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Media Training Training Handbook How To 40

Maxim Behar

NOVEMBER 23, 2020

The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. This is the historical change that will make newspapers, television and radio radically transform and, if they do, survive and thrive, if not, ingloriously leave.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Discuss how to pick a tutorial service or how kids can retain knowledge during summer vacation. Own a tutoring service?

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Stuart Bruce

JANUARY 7, 2016

This matches similar research on the market value of reputation such as the 2015 UK Reputation Dividend Report which said that 30% of the market value of FTSE 100 companies is based on reputation. None said they feared a physical attack, which betrays a lack of understanding about how they might be at risk from protest and activist groups.

Reputation 60

Reputation Company Corporate Crisis Communications 60

MaccaPR

JUNE 1, 2016

So how can brands take advantage of the “news content revolution” in a strategic way? To answer this question, I turned to Rick Kupchella, who first came to the Twin Cities as a reporter and then anchor at KARE-TV. I worked at KARE 11 for over 20 years as a reporter and anchor.

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Brand Branding Storytelling Healthcare 48

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I think that most public relations practitioners do what they know how to do. Others have used the theory in practice, but I regret that more have not used it.

Reputation 52

Reputation Social Media Internal International 52

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” These services launched over the course of the past couple of weeks.

Twitter 75

Twitter Report Journalism Video 75

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. PR used always to be dependent on traditional media, as well as being dependable. Today, we are using social media and holding it in our hands.

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Print Social Media Web Television 64

5W PR

JULY 10, 2017

Influencers have been building their following over time, learning how to interact effectively and creating friendships and trust. Both companies put their products on sale at retailers such as Target and Amazon, increasing the good things influencers could report on both companies in a single post. Start Conversations.

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Company Small Business Television Radio 88

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. People aren’t consuming news reports like they did 20, 30 years ago. They’re just looking for news blurbs.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media. With these broad PR guidelines in mind, let’s look at some specific tips for how to get PR success for your small business.

Publicity 64

Publicity Small Business Advertising Advertising 64

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. Use Multimedia to Tell a Better Story.

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Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday.

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Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Paul Holmes of The Holmes Report has this wonderful analogy about public relations being great at find true stories, but we are not good enough at telling them while advertising just makes stories up, but does it really, really well. How often does CNN broadcast news stories about CNN? You know the answer. She will be media neutral.

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Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. "In

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Reporting and tracking results will be more relatable to traditional marketing partners and PR portfolios will become more integrated.”. – Kevin Hartman | Merit. Facebook will be used more as a mass marketing tool, like a television station. There are some big opportunities with this melding of earned and paid. Creativity is back.

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Social Media Marketing Media Creativity 90

Maxim Behar

NOVEMBER 16, 2020

Maxim Behar: You know in the last 1-2 months all the TV, radio and online news starts similarly. The first part is presenting how many sick and how many dead people there are and what is happening - this is rather the tragic, but also the realistic part. On March and April, we had this headquarters on television every morning.

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Government Measurement Crisis Radio 52