PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 192

Communications Sports Journalism Fashion 192

Axia PR

SEPTEMBER 29, 2020

With reporters doing more, newspapers also rely on PR professionals and a company’s PR and marketing department to submit stories – in an inverted pyramid style – and images for publication. Story ideas and submissions are relatively easy to provide to a media outlet.

Newspapers 62

Newspapers Media Print How To 62

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Beyond PR

JULY 18, 2016

Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage. With more than 5,000 newspapers, almost 800 dailies, Brazil is 4 th in the world for number of titles, according to the Brazilian Newspapers National Association.

Media Relations 40

Media Relations Print Media Newspapers 40

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes understanding of how to craft a story, to whom, when, and with what. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. How to Pick the Right B2B PR Agency For You. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews. The post How To Successfully Work With Your PR Firm in 2018 appeared first on Mora Communications.

How To 40

How To Newspapers Print Interviews 40

PRSay

AUGUST 9, 2019

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Master them and you’ll be independent sooner than later.

Strategy 132

Strategy Newspapers Facebook Google 132

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Beyond PR

JUNE 8, 2016

The panelists all agreed that today’s journalists — including those at traditional news outlets — must learn how to do everything. It will not just improve your media relations, but also the brand content you offer directly to online audiences. Today’s journalists are one-person bands.

Media Relations 40

Media Relations Media Journalism Print 40

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

NOVEMBER 6, 2023

She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. She also very sweetly sent me a signed copy of her book on how to be empowered in the workplace as the underrepresented. What elements or characteristics do you look for in a story? You can connect with Emma on LinkedIn here.

Meeting 92

Meeting Engineering Journalism Media 92

Bianchi Biz Blog

APRIL 18, 2022

Our first full issue with me as editor focused on the concept of innovation, looking at how companies can tap into the great ideas of younger workers, how they could maintain the make-it-work spirit of the pandemic, how to keep people during the Great Resignation, how to use technology intelligently to boost output.

Meeting 78

Meeting Automotive Media Newspapers 78

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. But as the digital landscape evolved, so did PR. For questions or PR support, contact me via jerry@spinfactory.com.

Digital PR 83

Digital PR SEO Engineering eBook 83

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

JANUARY 10, 2022

Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. My first non-school newspaper gig was at the China Daily in 2013. I’ve been fortunate to cover a wide range of stories over the years.

Meeting 74

Meeting Report Automotive Media 74

Cision

FEBRUARY 17, 2016

Hosted by Cision’s Heidi Sullivan and TapInfluence’s Todd Cameron, this free weekly podcast will teach you how to leverage influence marketing to build awareness, expand reach and mobilize your brand’s story. . ” “In a lot of ways, I look at influencer marketing as an evolution from traditional media relations.”

Marketing 120

Marketing Newspapers Mobile Local 120

Cision

FEBRUARY 23, 2016

Want to improve your media relations? Gain insights from Cision’s free State of the Media 2016 Report! They are an exciting client to work with because they understand the need to invest in good content but also the process in terms of how to distribute and track the impact of that content. Image via Jim Hawker.

Analytics 120

Analytics Agency Newspapers Community 120

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What’s your secret to media relations success?

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

MARCH 30, 2018

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Facebook 92

Facebook Newspapers Google Strategy 92

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. How do you think your background in journalism will help you in this new role?

Newspapers 120

Newspapers Journalism Pitching Report 120

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

The Resolution Blog

APRIL 9, 2019

As the PESO model has evolved, we’ve discovered that people don’t really know how to use it. They understand it, but they don’t know how to integrate it. It’s about teaching them how to use it and then letting them build it into the process. Media relations is great, but the question is how can you translate that to sales.

Marketing 120

Marketing Analytics Measurement Data 120

Bianchi Biz Blog

AUGUST 21, 2023

We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary. How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story?

Meeting 73

Meeting Automotive Engineering Journalism 73

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Newspapers 71

Newspapers Mobile Media Facebook 71

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR Insiders

AUGUST 26, 2021

At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article. For a business consultant, an angle could be “How to Create a Corporate Culture that Attracts the Best Employees.” Give them what they need.

Survey 78

Survey Pitching Newspapers Software 78

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Read All About It!

Publicity 90

Publicity How To Course Facebook 90

PR Insiders

MAY 5, 2021

You, on the other hand, may just be trying to get into your local newspaper or a trade publication. Pitch at the right time – One interesting tidbit from the Cision survey involves not how to pitch to journalists, but when to pitch them. If that fails, give the publication a call and ask. The majority (60.4

Pitching 78

Pitching Government Financial Survey 78

Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . Speaking of promoting, it’s important for PR pros to learn how to transform media relationships into a symbiotic partnerships. These conversations can form on a variety of mediums. Outsourced Promotion.

Media 60

Media Sports Radio Newspapers 60

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Bianchi Biz Blog

APRIL 5, 2021

I learned how to cover political/business/labor corruption and I learned how to cover corporate bankruptcies. Francis de Sales High School in Toledo, Ohio, where I spent four years working on the student newspaper, The Lance , finishing up as editor-in-chief in 1983.

Automotive 65

Automotive Web Meeting Media 65

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I recently did a piece that gave a behind-the-scenes look at how FCA’s user-experience team has had to fine-tune the new Uconnect 5 infotainment system during the pandemic while everyone works from home.

Automotive 93

Automotive Meeting Report Media 93