Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Marketing is focused on driving sales and promoting products.

Marketing 78

Marketing Engineering Reputation Product Launch 78

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. The goals will inform the type of program and the nature of the relationship. What is the product launch timeframe?

How To 120

How To Case Study Product Launch Agency 120

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159

B2B Apparel Product Launch Agency 159

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You earn it with your company’s activities, product launches, events, and updates. You have to explain why the information is interesting to people outside your company. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. How to Score in B2B Media Relations. Product launch. How to Combat the Fake News Frenzy in B2B PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

MARCH 21, 2017

We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Media prep helps a press spokesperson present information fluently and respond calmly to questions. Rally the base.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. A Newsroom Editor's Role in Reputation Management. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It can also defend your brand’s reputation during a crisis. This guide will show you how to write a great press release for 2021. For example, let’s return to the example of a product launch. The Do’s and Don’ts of a Press Release.

Writing 59

Writing Product Launch Examples Consumer 59

PR Fuel

OCTOBER 19, 2021

If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. A press release is also a great way to get all the information in one place. If a journalist has accurate information in front of them and doesn’t have to do much research, it makes their life easier. Get Personal.

Writing 52

Writing Product Launch Storytelling Pitching 52

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Here are some tips for how to make that happen: Get to the point. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. In conclusion, a curated mailer is an essential tool for creating hype and buzz around your product and company.

Agency 52

Agency Marketing Creativity Consumer 52

Remote PR Jobs

MARCH 27, 2024

Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results.

Case Study 130

Case Study Study Writing How To 130

Presspage

NOVEMBER 13, 2017

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Google News is a service that aims to organize all the world’s news, while providing the best possible experience for visitors seeking useful and timely news information. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. How can they make it big to the people who matter? Why is the product or service needed? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100

Media Print Radio Consumer 100

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

How to make the most of a time and dollar investment in a trade show or conference? If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Bring the news. Follow through.

Conference 95

Conference Trade Shows How To B2B 95

PR Conversations

SEPTEMBER 22, 2015

I chose to interview members of Ferpi , because I consider belonging to the largest Italian association of PR professionals a signal of a deeper awareness of the impact of our craft and vocation, in addition to the educational opportunities and current affairs information it offers. All work in high-profile companies or sectors.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. Reports can generate sales leads and investor interest.

B2B 120

B2B Trends Product Launch Report 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

AUGUST 23, 2023

How to Identify and Approach Influencers for Collaborations Finding the right influencers to collaborate with is crucial. Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? From an early age, I would talk to anyone. Yes, even strangers — much to my mother’s dismay.

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e., Gain audience insights.

Content Marketing 40

Content Marketing Marketing Media Reputation 40