ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. And, for many clients, the work touches messaging as well as design, writing and distribution of content.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” 68% Of Marketers Want To Know How To Create Better Visual Content [link]. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JANUARY 14, 2017

On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. In a piece titled How And When To Pitch A Journalist , editor Jack Loechner says 61% of reporters prefer pitches in the morning, 30% in the afternoon, and 9% in the evening. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Presspage

AUGUST 15, 2017

thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

PR Fuel

SEPTEMBER 23, 2021

Not sure how to grow your brand authority and reach using a press release? Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. Writing a strong headline can create a little trial and error.

Brand 108

Brand Branding How To SEO 108

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Check out one of Patel’s posts like, “ How to Create an SEO Friendly Homepage.”. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. We really like Heidi’s “free actionable marketing tips” (via email subscription).

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Solo PR Pro

JUNE 9, 2015

It is imperative that you know the blog that you’re writing for and are familiar with their readers. Coming up with topics for a guest blog post is similar to writing for one’s own blog (if you have one). Let the world see your thought leadership. Infographics. Guest Blogging Topics. Current Affairs and Events.

Blogging 40

Blogging Guidelines eBook Viral 40

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas. If you're new to content marketing, read " How To Get Started with Content Marketing " now. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

NOVEMBER 12, 2018

Steve Kamb, a writer and entrepreneur I admire, began writing blog posts about health and fitness while working a day job that drained him. I wrote articles I loved to write and wanted to read myself, and hoped others would feel the same.” I injected each article with nerdy personality, metaphors, and references.

Content Marketing 100

Content Marketing Company Strategy How To 100

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Scott Guthrie, Sabguthrie , A communicator’s guide to successful change management. Failure demand.

How To 60

How To Software System Employee 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stephen Waddington

MARCH 24, 2019

It includes a database of tools and how to articles. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive.

Tools 69

Tools Insurance Insurance Handbook 69

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. How-To Guides. Infographics. He loves to write about technology, startups, entrepreneurship and business. Blogs and articles. Short-form videos. White papers.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The leadership and vision provided by early public relations professionals was squandered. Journalists want to write stories that will engage their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

MAY 18, 2016

Let’s explore how to turn the opportunities data provides into real-life benefits. It’s up to communicators to interpret this data to derive insights and actionable takeaways for how to drive forward. If they visualized the data in a chart or infographic. Data Closes Deals. Just gathering a bunch of data doesn’t provide benefit.

Data 92

Data Meeting Measurement Guidelines 92