Contently - Strategy

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance.

Financial 52

Financial Content Marketing Marketing Banking 52

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. This pessimistic outlook is a reflection of today’s media landscape.

Financial 153

Financial Healthcare Survey Consumer 153

5W PR

APRIL 11, 2023

Going public is a major step for companies. The Initial Public Offering or IPO process of becoming publicly traded is complex and demanding. Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO. Companies can do this by attracting attention to their stock.

Publicity 88

Publicity Financial Banking Social Media 88

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 98

Strategy Publicity Media Video 98

Stephen Waddington

JULY 8, 2021

Cronin challenges the role of public relations in society and its contribution to organisational purpose. Public relations corrupts conversation in the public sphere and has contributed to a breakdown of the social contract. This is public relations capitalism. In turn society has been redefined.

Publicity 167

Publicity Government Corporate Analysis 167

The Hoyt Organization

NOVEMBER 16, 2023

Public relations is often subjective, meaning its impact is palpable but quantification difficult. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. The 7 Barcelona Principles Of Public Relations 1.

Publicity 99

Publicity Measurement Privacy Guidelines 99

5W PR

MAY 20, 2024

The dynamism of the financial technology industry is fueled by disruptive thinking and innovation. A vibrant playground for agile start-ups, the sector continually challenges traditional institutions with its slick applications and unique financial products. This scenario generates a task of tightrope balancing for fintech companies.

Banking 78

Banking Financial Storytelling Technology 78

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

MAY 27, 2024

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. Legal and financial risks Crises can lead to significant legal and financial consequences. Targeted messaging Messages should be tailored for specific audiences.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

Wadds Inc.

SEPTEMBER 7, 2023

Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. This is my own area of doctoral research.

Report 116

Report Publicity Study Analysis 116

5W PR

APRIL 8, 2024

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

Consumer 78

Consumer Financial Ethics Banking 78

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. Particularly with the growth and financial success of green brands becoming more apparent. The consequences of which have been reputationally and financially damaging.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. Particularly with the growth and financial success of green brands becoming more apparent. The consequences of which have been reputationally and financially damaging.

Media 195

Media Analysis Financial Reputation 195

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Financial -> (Income, Net Wealth). The post How to Improve Your Social Media Targeting appeared first on Cision. Generation -> (Baby Boomers, Gen X, Millennials).

Social Media 233

Social Media How To Insurance Insurance 233

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

5W PR

MAY 24, 2024

This is the domain of public relations. These stories dive into the company’s mission, its influence on the financial ecosystem, and its future vision. Financial performance remains a crucial factor in this equation, with PR playing a critical role in ensuring communication clarity and consistency.

Financial 78

Financial Privacy Infographics Leadership 78

Solo PR Pro

OCTOBER 31, 2023

Financial Considerations: Scaling requires an initial investment. Ensure your financial plan aligns with your growth strategy and that you have a clear understanding of your agency's revenue potential. This might involve offering additional services like social media management, influencer partnerships, or content creation.

Agency 68

Agency Publicity Training Financial 68

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance.

Financial 79

Financial Banking Content Marketing Writing 79

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Defensive Leila A.

Publicity 112

Publicity Construction Corporate Study 112

Wadds Inc.

OCTOBER 4, 2023

The blunt language is clearly designed to shock” - Financial Times. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. We got a lot right in both books, but we also had a couple of misses.

Brand 122

Brand Branding Reputation Financial 122

PRSay

SEPTEMBER 19, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Shift Communications

OCTOBER 3, 2016

In the wake of these tragedies, what’s the appropriate social media behavior? If we were to stop our social postings for every event, we’d literally never be able to post on social media again. Social media should be the least of our concerns. Is it OK to tweet/post in the immediate aftermath?

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

Cision

JUNE 30, 2016

To measure it, Cision monitored the global news and social media conversation. Using social intelligence software, you can measure trends that can help establish new policies, guide communication strategies or redefine business objectives. Votes like this have long-lasting ramifications and make a global impact. Key Findings.

Financial 216

Financial Policies Software Analysis 216

5W PR

JUNE 13, 2024

It ranges from financial records to intellectual property. Public Relations (PR) helps by promoting transparency. Through press releases and media interviews, companies can reveal their security protocols and incident response plans. This means that a successful cyber attack can wreak havoc.

Industry 78

Industry Banking Interviews Reputation 78

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Social media will continue to create opportunities for dialogue between brands and consumers, making public relations much more valuable than when it was stuck with press agents and publicists in the dark ages of one-way communication. Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

Onclusive

JANUARY 26, 2022

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. Considering the following tips will help you find the public relations agency that fits your business.

Agency 62

Agency Publicity Measurement Strategy 62

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Brand Branding Media 60

Critical Mention

AUGUST 12, 2018

Even if your Instagram account says you’re a public figure, it doesn’t necessarily make you a true celebrity these days. But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Rihanna , albeit controversial at times, makes fantastic use of social media.

Social Media 68

Social Media Strategy Media Instagram 68

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 162

Reputation Corporate Report Employee 162

5W PR

MAY 30, 2024

Enhancing public familiarity and positioning the brand as a tech industry forerunner. Writers and editors employed by tech publications, websites, and blogs. Tech bloggers, YouTubers, and social media celebrities with a dedicated follower base in the industry. Next, it’s time to compile a media list.

Technology 78

Technology Product Launch Construction YouTube 78