Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).”

Financial 143

Financial Marketing Survey B2B 143

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

Financial 88

Financial Reputation Corporate Study 88

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

Agility PR Solutions

JANUARY 10, 2024

As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order.

Financial 110

Financial Communications Marketing Publicity 110

Agility PR Solutions

NOVEMBER 13, 2023

When we talk about financial risk management, the mind wanders to bookkeeping, accountants, and analysts…right? However, in today’s ever-evolving business landscape, financial risk management has emerged as an important foundation for crafting effective and sustainable marketing campaigns.

Financial 105

Financial Marketing Examples Publicity 105

Agility PR Solutions

JULY 2, 2023

Navigating the world of financial PR can be challenging, but fear not—we’ve got you covered! In this article, we’ll explore an array of tips, tricks, and best practices that will help you expertly manage your organization’s public relations and effectively engage with stakeholders.

Financial 86

Financial Publicity 86

Mindful Marketing

DECEMBER 4, 2022

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

Financial 80

Financial Banking Consumer Ethics 80

Agility PR Solutions

DECEMBER 15, 2021

New research from financial services industry digital comms firm Hearsay Systems examines how compliance teams are dealing with the challenges presented by the increasing volume and complexity of digital communications. The post Digital communications practices and priorities in financial services appeared first on Agility PR Solutions.

Financial 148

Financial Communications System Survey 148

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. The post Why Public Relations Is King During A Crisis appeared first on Onclusive.

Crisis 464

Crisis Publicity Exercises Trends 464

Agility PR Solutions

AUGUST 15, 2023

Digital marketing trends have an impact on almost every industry, including financial services, which will be […] The post 4 digital marketing trends that benefit financial services appeared first on Agility PR Solutions.

Financial 78

Financial Trends Marketing Industry 78

Agility PR Solutions

JANUARY 10, 2023

The financial services sector is preparing for a rocky 2023 as recession anxieties and geopolitical tensions cloud the global economic horizon. Industry experts at data intelligence firm SAS offer their predictions of what consumers, financial firms and the parties protecting them […].

Financial 86

Financial Analytics Data Consumer 86

Agility PR Solutions

NOVEMBER 20, 2021

The digitization of the economy revolutionized operations in the financial service industry. Today, a lot of financial services are available online and it’s easier for clients to compare offers. The post 5 reasons PR and marketing are critical for the financial service industry appeared first on Agility PR Solutions.

Financial 147

Financial Industry Marketing Mobile 147

The Hoyt Organization

JANUARY 23, 2023

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%.

Strategy 83

Strategy Publicity Financial Technology 83

Agility PR Solutions

JUNE 30, 2021

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 157

Financial B2C Brand Branding 157

Muck Rack

JULY 30, 2020

5 unique public relations strategies for financial advisors

Financial 82

Financial Strategy Publicity 82

Agility PR Solutions

FEBRUARY 14, 2022

A new survey of journalists from European independent agencies network Fincom Alliance investigates the real and perceived impact of the pandemic on both companies and media operating in and around the financial services sector.

Financial 144

Financial Communications Survey Media 144

Agility PR Solutions

DECEMBER 6, 2023

2024 is poised to be a watershed year for the entire business world as AI will be further shaping all business operations, outcomes and futures.

Financial 114

Financial Survey Industry Company 114

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. This pessimistic outlook is a reflection of today’s media landscape.

Financial 154

Financial Healthcare Survey Consumer 154

Agility PR Solutions

APRIL 26, 2021

The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM. The post Financial services industry’s brand intimacy struggles continue appeared first on Agility PR Solutions.

Financial 78

Financial Brand Branding Study 78

Agility PR Solutions

SEPTEMBER 26, 2022

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs.

Financial 78

Financial Consumer Banking Brand 78

Agility PR Solutions

FEBRUARY 6, 2023

A new research report from fintech firm Broadridge Financial Solutions finds that financial services firms now view digital transformation as essential to their business and are already looking to the next wave of technology to help get ahead.

Financial 86

Financial Survey Study Technology 86

Stephen Waddington

MAY 4, 2021

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Agency Product Launch 334

Agility PR Solutions

FEBRUARY 7, 2022

Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The post Financial services continues to struggle with brand intimacy appeared first on Agility PR Solutions.

Financial 78

Financial Brand Branding Study 78

Business Wire

FEBRUARY 9, 2021

A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019. Buying power of the global LGBT population rose to about US$3.6

Financial 242

Financial Advertising Advertising Groups 242

Ronn Torossian

NOVEMBER 9, 2023

In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer. It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. Finance PR involves much more than just disseminating press releases.

Strategy 195

Strategy Banking Financial Reputation 195

Ronn Torossian

FEBRUARY 20, 2024

In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people’s hard-earned money, sensitive data, and financial security.

Industry 195

Industry Financial Data Publicity 195

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150

Financial Community Social Media Guidelines 150

Agility PR Solutions

JULY 5, 2021

Financial services organizations are reconfiguring their digital transformation strategies, which had become somewhat unfocused and ineffective, as they strive to innovate to stay ahead of their competition, reveals new research from business information publisher Arizent.

Financial 86

Financial Strategy Company Marketing 86

Agility PR Solutions

JUNE 14, 2022

New research from strategic communications and advisory firm ICR reveals that four in five professional investors (80 percent) believe that at least 20 percent of a company’s valuation is impacted by non-financial factors, and more than half (57 percent) believe it’s at least 30 percent.

Financial 94

Financial Company Communications Survey 94

Agility PR Solutions

JUNE 1, 2022

New research from data solutions firm InterSystems finds that nearly nine of ten—a whopping 86 percent—business leaders at financial services companies aren’t confident that their data can be used for decision-making. The post Nearly 9 in 10 financial services leaders lack confidence in data appeared first on Agility PR Solutions.

Financial 78

Financial Data System Study 78

Ronn Torossian

SEPTEMBER 5, 2023

Laws and regulations ensure transparency, protect consumers, and maintain financial system stability. Public relations plays a crucial role in managing reputation, effective communication, and building trust for financial institutions. Navigating these challenges is complex.

Financial 195

Financial System Reputation Consumer 195

5W PR

APRIL 11, 2023

Going public is a major step for companies. The Initial Public Offering or IPO process of becoming publicly traded is complex and demanding. Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock.

Publicity 88

Publicity Financial Banking Social Media 88

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. You’ll need to prove your PR approach is worth the C-Suite’s investment both financially and with time. Think about what is important to your executive - and start there.

Publicity 208

Publicity How To Storytelling Construction 208

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Agility PR Solutions

APRIL 19, 2023

But new research from customer engagement platform Twilio shows that those that have invested […] The post Customer engagement investment is paying off: 8 in 10 companies that invested hit financial goals appeared first on Agility PR Solutions.

Financial 78

Financial Company Brand Branding 78