Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” Financial avengers. Business Wire traces the use of infographics in earnings announcements back to comic books.

Software 92

Software Banking Technology Data 92

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Just when you thought you had all the public relations tech tools you need, fresh innovations come along.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching B2B Infographics Study 140

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. 3) The CMO Council infographic on CMO priorities. click image for higher resolution ).

Study 113

Study Survey Infographics B2B 113

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. It Only Takes One PR Disaster. Toshiba’s accounting fraud.

Airlines 87

Airlines Financial Film Viral 87

Presspage

JULY 3, 2018

Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more. Modern technology allows a seamless integration with design and navigation. Since 1907, Pirelli has also been a key sponsor in sports competitions.

Infographics 90

Infographics Fashion Energy Sports 90

Burrelles Fresh Ideas

JUNE 13, 2023

All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

AUGUST 23, 2023

This will help you assess the financial success of your influencer marketing efforts. Content Creation Tools : Use content creation tools like Canva or Adobe Creative Cloud to create visually appealing graphics, videos, or infographics for your influencer collaborations.

Retail 62

Retail Marketing Advertising Advertising 62

Critical Mention

FEBRUARY 28, 2019

In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Until next time!

Facebook 62

Facebook Infographics Financial Writing 62

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Survey 75

Survey Media Relations Report Media 75

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. In reality, 84% of millennials look through their mail on a regular basis and are also more likely to share what they see with their peers.

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 76

Creativity Study Survey Advertising 76

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Business Wire is a resource for digital PR teams in the financial space.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Business Wire is a resource for digital PR teams in the financial space.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others. This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. Source: 21 Media Relations Insights from 4,000 Journalists ). Content Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

SEPTEMBER 25, 2020

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. This solution could benefit thousands or millions of people, as long as it gets in the right hands. Visual Marketing.

Marketing 68

Marketing Infographics Customer Service Financial 68

Critical Mention

AUGUST 29, 2018

Different types of visual content include images, videos, infographics and GIFS. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. It increases the chance of your audience interacting with your post.

Social Media 61

Social Media Media Infographics Financial 61

Beyond PR

JUNE 7, 2016

Include video footage, infographics, personnel headshots, product images, downloadable PDFs and other visual elements to diversify plain text and add appeal. For instance, a breakout box can be used on an investor relations room to highlight a company’s next financial presentation or latest webcast.

Video 40

Video Guidelines Infographics Financial 40

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. You should not start with three pages of A4, but a tweet, an infographic or a video. In the case of financial information and appointments this is fit and proper.

Media Relations 115

Media Relations Media Print Newspapers 115