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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Financial services vs. all other industries.

Financial 111
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Eapen, Daniel J.

Trends 105
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022.

B2B 118
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Financial avengers. Have an interesting announcement from a PR technology vendor?

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6 Ways To Break Through The Noise In PR

ImPRessions - Crenshaw Communications

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Use strong language. Turn over every stone.

Pitching 140
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. It’s excellent for writing pitches or email templates if you come up with a bad case of writer’s block.