ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. In college, I filled my time with journalism classes.

Report 68

Report Fashion Pitching Journalism 68

Bianchi Biz Blog

NOVEMBER 12, 2021

But crucially, in a deal GM struck with the Canadian autoworker union Unifor after a months-long period of international protests, Oshawa Assembly was to remain open in a limited fashion as a stamping operation. How long have you been in journalism and how did you get started?

Automotive 52

Automotive Meeting Report Media 52

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Being fashionably late in world of social media just doesn’t work. One thing to remember: when the audience thinks and feels you’ve grabbed their attention.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

SEPTEMBER 20, 2021

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying.

Meeting 66

Meeting Automotive Media Airlines 66

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. Of course not.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

Cision

MARCH 29, 2016

” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. Radick says this in a straightforward fashion: “PR is no longer about just getting ‘ink’ in print or pixels.

Retail 120

Retail Pitching Print Writing 120

Presspage

APRIL 11, 2019

By confirming the audience, PR pros can better identify targeted media outlets, which will pave the way for more targeted pitches and interesting stories to share. A good PR strategy extends beyond the reach of traditional journalism and courts target audiences where they are already going to get their information.

Strategy 76

Strategy eBook Consumer Fashion 76

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. So, be prepared to pull together all of the elements they need, and in a timely fashion.

Print 60

Print Product Launch Fashion Report 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics. Audience building.

Advertising 60

Advertising Advertising Ethics Journalism 60

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Some might call me old-fashioned when it comes to media relations. Whatever category your work falls into, these programs are successful because they work.

Blogging 69

Blogging Strategy How To Writing 69

The Hoffman Agency

JUNE 17, 2019

As a bonus, Lulu shared examples of headlines that generate attention (and clicks) for Bloomberg: How a 27-Year-Old CEO Built a Near $1 Billion Fashion Startup. Don’t make a pitch sound like a pitch! effective media pitches in Hong Kong get to the point, ideally with some semblance of drama. A Few Closing Thoughts.

Pitching 28

Pitching Fashion Trends Technology 28

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. PR pros can then examine the coverage – by applying old fashion PR reverse engineering – to understand the story angle and themes and take note of the bylines.

SEO 65

SEO Tools Engineering Web 65

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Some might call me old-fashioned when it comes to media relations. Whatever category your work falls into, these programs are successful because they work.

Blogging 40

Blogging Strategy How To Writing 40

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Cision

JUNE 24, 2016

The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. Back to Basics.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. Old fashioned press releases and advertising can lead to bona fide editorial coverage.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 78

B2B Facebook Advertising Advertising 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. These folks want to talk about their needs outside the scope of actual pitches. Creativity and CMOs will come back into fashion. 30) Creativity and CMOs will come back in style.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Bad Pitch Blog

MAY 3, 2009

They go on and on about pitching shortcuts and what a certain journalist wants from a PR person, and every now and then run a “tip sheet” about Twitter or something we’ve already mused on. While Haymarket publishes the outrageously hip tech magazine Revolution UK in the US its PR rag seems to be bent on being old-fashioned.

Advertising 41

Advertising Advertising Fashion Creativity 41

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

Still the gold standard for the business professional, from world news to fashion, it takes the most complex stories and turns them into fascinating reads. We also guarantee you will become a better writer if you read the Journal. The site is now the largest business news site on the web. that you come across there.

Agency 149

Agency Real Estate Journalism Fashion 149

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co billion people — logging on at least monthly. .” PR social media Time shifting Weber Shandwick'

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co billion people — logging on at least monthly. .” PR social media Time shifting Weber Shandwick'

Media 28

Media Mobile Pinterest Journalism 28