Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Random, unsolicited e-mail pitches can be pretty annoying.

Meeting 66

Meeting Automotive Media Airlines 66

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Being fashionably late in world of social media just doesn’t work. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Radick says this in a straightforward fashion: “PR is no longer about just getting ‘ink’ in print or pixels.

Retail 120

Retail Pitching Print Writing 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there!

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. by Frank Strong. It’s a question of ethics. Audience building.

Advertising 60

Advertising Advertising Ethics Journalism 60

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Cision

JUNE 24, 2016

The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. Back to Basics.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. Old fashioned press releases and advertising can lead to bona fide editorial coverage.

Software 121

Software Case Study Advertising Advertising 121

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. If an editor didn’t want to talk about one product, I could easily pitch another.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 79

B2B Facebook Advertising Advertising 79

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Bad Pitch Blog

MAY 3, 2009

You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work. If I wanted to learn more about the others, surely I wouldn’t get my intelligence from a magazine that writes fluff stories.

Advertising 41

Advertising Advertising Fashion Creativity 41

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. Still the gold standard for the business professional, from world news to fashion, it takes the most complex stories and turns them into fascinating reads. that you come across there.

Agency 149

Agency Real Estate Journalism Fashion 149

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co billion people — logging on at least monthly. .” PR social media Time shifting Weber Shandwick'

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co billion people — logging on at least monthly. .” PR social media Time shifting Weber Shandwick'

Media 28

Media Mobile Pinterest Journalism 28