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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware! It’s frustrating.

Privacy 434
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Bits, Bytes and the Ethics of Data

PRSay

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

Ethics 247
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After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Facebook watchers talked about a “maturing” at the company.

Facebook 157
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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

It recently came to light that Cambridge Analytica , a political research firm, purchased information on more than 50 million Facebook users. This is far from the first scandal involving Facebook and data, but it brings to the forefront a deeper problem. How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40
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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

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Facebook’s Cambridge Analytica Crisis Was Not Just Preventable—It Is A Giant Missed Opportunity

Melissa Agnes

Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years. Facebook’s missed opportunity. Facebook was well aware of this reality—as is Google, and Twitter, and all the other social media networks and apps that are leading the way.

Crisis 160
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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data. Apple has never much cared about being first, only about being the best.

Wireless 156