Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? My favorite social media platform is…Facebook. What drew you to the PR industry? Find out how with Cision’s free tip sheet!

Newspapers 120

Newspapers Financial Crisis System 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Stop by his session and say hello! Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JULY 30, 2015

Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 196

Marketing Content Marketing Data Social Media 196

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. Is that what today’s journalism stands for? What would happen if success of a story for a local news station were measured on local impact?

Local 100

Local Journalism Infographics Social Media 100

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Of course not.

Social Media 120

Social Media Strategy Media Facebook 120

NewsWhip

JANUARY 16, 2020

More than that, 2019 was a lesson in the power of local news to bring issues to a national audience. In order to measure which links to content would count as actual articles, we sorted through our database that tracks billions of stories and filtered by those that 1) published in English and 2) were not gifs, memes or photos of quotes.

Web 103

Web Local Journalism Storytelling 103

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. How one measures PR success also has evolved with the changing media landscape. Sadly, most of us do not.

Media 41

Media Journalism Reddit Local 41

Maxim Behar

JULY 2, 2023

Then I had my university degree in Prague, Czech Republic and my favorite job was journalism, so my practice in journalism led me to a correspondent in a couple of cities in Bulgaria and a special correspondent in Poland for a couple of years. We can put whatever story on LinkedIn, Facebook, Instagram.

Ethics 52

Ethics Internal International Course 52

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook is what matters now that social has surpassed search as a traffic source: [link]. CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! She has been getting me on podcasts, and on articles all over the internet. That’s right.

Publicity 52

Publicity Video Pitching Google 52

Communications Conversations

OCTOBER 25, 2018

This is hard for a journalism major to admit, but cut the characters ! Did you know 5B emojis are sent each day on Facebook Messenger? Recent stats show more than a quarter of internet users 18-34 actively use Giphy, which supplies gifs to Facebook, Twitter, Tinder, Slack, Twitch, and text keyboards. screen vs. a 65-in.

Social Media 89

Social Media Trends Media Instagram 89

Beyond PR

MARCH 17, 2016

If done correctly, according to one study by MarketingSherpa , Facebook ads can generate on average a 450% ROI. Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable. Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it.

Marketing 40

Marketing Small Business Web Nonprofit 40

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Facebook: To celebrate how our friends inspire us, support us, and help us discover the world when we connect.

Blogging 58

Blogging Strategy How To Writing 58

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3 Facebook has 35,000 people working on tackling misinformation.

Publicity 128

Publicity Government Guidelines Facebook 128

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Facebook: To celebrate how our friends inspire us, support us, and help us discover the world when we connect.

Blogging 40

Blogging Strategy How To Writing 40

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. And we saw a spike in engagement with trusted sources early in the pandemic, both on Facebook and on Twitter. Or the virus and public health measures.”.

Brand 78

Brand Branding Media Government 78

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Modern Newspapers & Journalism As discussed in a previous section, newspapers were technically invented in China around the year 200BC. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52