Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Solo PR Pro

FEBRUARY 20, 2024

In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. Identifying the Catalyst for Change There are external and internal factors that can be the catalyst for the shift from bigger business to a true Solo PR. The fundamental takeaway?

Agency 97

Agency Exercises Strategy Internal 97

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. In the healthcare space, confusing language, jargon, and acronyms reign supreme.

Trends 127

Trends Publicity Communications Tourism 127

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Invite diverse feedback and open communication.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” You should do trainings, mock [crisis situations] and exercises. Department of Homeland Security, Barbara Agrait has navigated crises across the globe.

Crisis Communications 127

Crisis Communications Crisis Communications Crisis Management 127

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. In general, startups make great PR clients — especially those with a story to tell. Bad timing.

Agency 205

Agency Pitching Internal International 205

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . The best PR resources may be internal and just require a little digging to suss out.

Exercises 136

Exercises Comparison Internal International 136

Stephen Waddington

JANUARY 12, 2022

Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. The news industry, much like the public relations industry, recognises that it needs to work harder to represent the publics that it serves. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak.

Government 132

Government Crisis Exercises Retail 132

PR for Anyone

JUNE 12, 2020

Doing that internal work to discover that, helps with every aspect of your business. A great exercise is to just sit down and lay this out. Watch the video above and/or read the transcript below of this week’s Free Publicity Friday PR Tip. It's Christina Daves with this weeks Free Publicity Friday PR Tip. It's your story.

Exercises 130

Exercises Employee Corporate Internal 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. Your clients are your editors. There’s also the matter of what kinds of stories you’re telling. Compare then and now.

Writing 294

Writing Journalism Pitching Guidelines 294

Shift Communications

JANUARY 4, 2019

Simultaneously, I worked as a physical therapy aide and learned how to perform electrical stimulation, heat therapy and various exercises to help rehabilitate patients. My first job out of college was at an ear, nose and throat doctor’s office where I learned my fair share about hearing aids, patients, health issues and basic career skills.

Healthcare 74

Healthcare Publicity Exercises Ethics 74

PRSay

OCTOBER 13, 2020

At NOAA, you took part in an 18-month internal leadership program. One exercise put us in small groups and then, without words, our group goal was to encourage a horse, which we were not allowed to touch, to move around a ring and take a series of actions. John Elsasser is PRSA’s director of publications.

Meeting 148

Meeting Leadership Exercises Groups 148

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. It has become the cornerstone of successful communication strategies.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

PRSay

OCTOBER 25, 2021

This reinforces the need for better representation in faculty, but also public relations practitioners who often serve as adjunct faculty at colleges across the country. At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz. Sheena McFarland.

Exercises 172

Exercises Education Case Study Nonprofit 172

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. Sometimes they are unpleasantly insensitive, sometimes, they are so empathetic that they become a public reference for the proper communication of negative news. The announced numbers of layoffs in branded companies are impressive.

Reputation 52

Reputation Company How To Employee 52

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Tools were benchmarked against the GBOK framework by an international group of practitioners. At best, they are creating efficiencies.

Tools 100

Tools Analysis Technology Internal 100

Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) You still find value in the lawyer and trust them to give you the right advice and to represent you appropriately in legal proceedings.

Communications 99

Communications Comparison Exercises Interviews 99

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. Public relations (PR) will allow me to explore and challenge myself with new skill sets. From weekly intern cohort meetings to one-on-ones with managers, team members and supervisors, The Hoffman Agency has shown their dedication to developing a sense of community within the agency.

Storytelling 68

Storytelling Journalism Internal International 68

Practical Law Construction

FEBRUARY 9, 2021

This post is the second part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. It has streamlined and provided clarity to enforcement procedures surrounding arbitral awards, and has brought it into line with international standards.

Construction 52

Construction Policies Exercises Internal 52

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Internally, get company-wide buy-in before the public announcement. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. How far was your reach?

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Determine the kind of PR counsel you need.

Meeting 191

Meeting Agency Creativity Case Study 191

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read. Although I consider myself an internet person, I never thought I’d participate in an online internship. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Exercises 69

Exercises Pitching Storytelling Internal 69

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120

Pinterest Case Study Internal International 120

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand? Click to enlarge.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. Thanks to the encouragement of my colleagues (especially my manager), I decided to pursue my Accreditation in Public Relations. For more information about the Accreditation in Public Relations process, visit www.praccreditation.org.

Exercises 113

Exercises Corporate Ethics Study 113

Mark My Words

MARCH 12, 2023

Last Thursday she was at a Muslim centre in Hayes, west London, paying tribute to fundraisers for the earthquake victims in Turkey and Syria, and the day before on exercises with the Irish Guards on Salisbury Plain. The Guardian I t’s been a busy March so far for the Princess of Wales, following a lively February, and an active January.

Construction 60

Construction Exercises Newspapers Internal 60

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. It’s a worthy exercise to “test” some participants before deciding on a final team, based on the personality mix. Did you ask for a debrief?

Agency 186

Agency Pitching Construction Exercises 186

Communications Conversations

DECEMBER 6, 2022

Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Create reports and track social analytics on a monthly basis (absolutely). I could go on. Point being: It’s a hard job. In New York City.

Transportation 74

Transportation Social Media Exercises Energy 74

Melissa Agnes

APRIL 11, 2018

For years, the general public has been, for the most part, living under the illusion that free social media sites are in fact “free” and that they had control over their data and all the information they share and the actions they take on these sites. Facebook’s missed opportunity. You can order your copy of Crisis Ready , here.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Presspage

MAY 6, 2017

In 2014, when nine infernos blazing in the San Diego region threatened California State University San Marcos (CSUSM), a school of 11,300 students, the rapid response skills of the Public Relations team were held to the fire. “Now we have pre-written messages and press releases in the event of most campus emergencies. .

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

The Hoffman Agency

APRIL 26, 2022

By Emily Newton, Intern. I can feel accomplished while still maintaining a balanced diet and ensuring my dog, Newt, gets ample exercise and attention. Watching “The Devil Wears Prada” as a kid quite literally changed my life. Visions of my own Fortune 500 company replaced my dream of becoming a princess.

Exercises 36

Exercises Internal International LinkedIn 36

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88