Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? Social sharing will improve your ranking.

SEO 141

SEO Engineering Google Web 141

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Blogs In our experience, a brand’s blog can become an excellent website traffic and conversion driver as a result of improved SEO.

Measurement 356

Measurement SEO Web Social Media 356

The Proactive Report

JULY 28, 2014

For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Active social media accounts with followers and engagement. Get links for media sites indexed in Google News. information public. Online PR'

Google 174

Google SEO Reputation Writing 174

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”. When it comes to successful SEO, there aren’t any shortcuts. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Its capability for paid social targeting may surprise you, however. According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day.

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

5W PR

NOVEMBER 16, 2016

With the advent of digital communication and the explosion of social media, it is no surprise that things have gone through such a drastic metamorphosis. The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Backlinking is the bread and butter for SEO. Backlinking.

SEO 90

SEO Trends Analysis Engineering 90

PR Fuel

MAY 6, 2021

million journalists and social media influencers in E-Releases’ distribution database. Continue reading to learn what you need to include in your next press release with this press release example. This will help to increase the odds of getting thorough coverage among media outlets for your big news.

Examples 104

Examples Writing Product Launch Crisis Management 104

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

PR Fuel

OCTOBER 27, 2020

Below, we give 10 awesome press release examples and discuss why they work so well. If you struggle with this, then research some well-written examples or hire a professional. For example, someone selling a new, healthy soda might write “So you thought soda was full of sugar?” SEO Optimized Press Release Examples.

Examples 52

Examples SEO Writing Engineering 52

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

Shift Communications

DECEMBER 11, 2014

For example, recently T-Mobile announced that SHIFT is working with them as an agency. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page.

SEO 155

SEO Facebook Brand Branding 155

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance. This Cision-owned media distribution platform boasts a network of over 3,000 newsrooms (like The New York Times, ABC News, BuzzFeed and more). . Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

Contently - Strategy

FEBRUARY 14, 2023

For example, is the person looking to buy an item? And relevance is fundamental to SEO success. Writing for intent parallels writing for SEO. Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic.

Google 123

Google Engineering SEO Writing 123

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. For example, Video SEO: Optimizing Your YouTube Video. In this post, we are trying to simplify it.

YouTube 156

YouTube Video Corporate How To 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Plenty of companies are opting to use social media to share company news instead of the classic release. For example, working with B2B tech companies, we often push different forms of data to journalists to encourage coverage. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration.

SEO 221

SEO Data B2B Writing 221

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” ” For example, there’s the contrast between the words “radiology” and “medical imaging,” he says.

SEO 60

SEO Engineering Mobile Pitching 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Crunchbase is an excellent example of this.

Brand 62

Brand Branding How To SEO 62

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. And invest money in your SEO. One last stat: SEO leads have a 14.6

Social Media 75

Social Media SEO Media Local 75

Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. The post Conducting an SEO Audit Pt.

SEO 60

SEO eBook Analytics Google 60