Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term.

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Pitching Case Study Leadership Data 333

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base.

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Pitching Newspapers Local Knowledge Base 120

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

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Viral Marketing Guidelines Local 88

Bianchi Biz Blog

FEBRUARY 21, 2022

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. I started off covering education and other local issues.

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Meeting Transportation Media Sports 94

Bianchi Biz Blog

JUNE 21, 2021

It’s always fun to cover an event that you know won’t come around every day. Several months after I left my job at my hometown newspaper, The Vindicator , I got some texts from friends who still worked there with some ominous-sounding news. This month, June, marks seven years working full-time for local newspapers.

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Meeting Report Automotive Real Estate 95

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

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Meeting Media Print Enterprise 98

Bianchi Biz Blog

AUGUST 7, 2023

I covered college football for a while so I’ve had a lot of fun, but most fun might go to Isuzu’s I-1 Grand Prix World Technician Competition in 2018, a skills-based event for the company’s service and repair technicians. I was the news editor of a small daily newspaper in Alabama. Metro weekly newspaper that no longer exists.

Journalism 79

Journalism Meeting Newspapers Automotive 79

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

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Trends Nonprofit Consumer Newspapers 151

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would honestly have to say in this job as a technical editor, the imminent lockdown stories.

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Meeting Automotive Engineering Journalism 72

Cision

FEBRUARY 17, 2016

Want all the latest influencer marketing tactics and news events? ” “In a lot of ways, I look at influencer marketing as an evolution from traditional media relations.” Subscribe to the podcast! Their debut episode, “ What Is Influence Marketing Anyway?”

Marketing 120

Marketing Newspapers Mobile Local 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

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Meeting Automotive Media Transportation 81

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. As the … Continue reading This event turned into a massive PR moment. This occurred during a concert in 1982 in Des Moines, Iowa.

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Wikipedia Reddit Local eBook 52

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He builds relationships with media and university student and academics.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Shift Communications

MAY 19, 2015

This, to me, is the crème de la crème of smart media relations skills. Here are a few tips I’ve picked up so far that have proven helpful: Read the newspaper every morning. Scan the headlines and outlets as well as make note of any key events before you pitch. news, reaching a top tier demographic in a key market.

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Local Pitching Newspapers Consumer 60

PR Insiders

MAY 5, 2021

You, on the other hand, may just be trying to get into your local newspaper or a trade publication. CISION-State of the Media Report. Be a trendspotter – Evergreen pitches are nice, but journalists also love it when your pitch ties into something current, so keep tabs on world events.

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Pitching Government Financial Survey 78

The Resolution Blog

NOVEMBER 30, 2018

Your story or stats might be particularly relevant to a specific area, making it a better fit for local press. Targeting smaller publications like local newspapers means less competition compared to traditional nationals so it can be easier to gain traction. Think in geographical terms here, too.

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Case Study Study Local Pitching 120

Bianchi Biz Blog

JANUARY 11, 2021

Every year, they gather for the grassroots WAVE event, seeing the sights and proselytizing about the value – environmental and societal – of plugging in instead of gassing up, talking to school kids and interested members of the public in whatever small towns their caravan drove through.

Automotive 55

Automotive Meeting Report Media 55

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

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Marketing Content Marketing Data Social Media 187

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

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Government Education Print Ethics 103

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Mainstream media coverage “doesn’t move the needle like it once did” because “readers have cocooned themselves in their algorithmically curated.”. “We million dollars. The “gatekeeper” doesn’t exist anymore. Did you know?

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Blogging Marketing SEO Content Marketing 60

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival. How would we respond if a serious incident occurred at one of our events? 5. Make a plan for communicating with the media.

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Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Alyson Hagglund, @alyhagglund.

Sports 0

Sports Leadership Internal International 0

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. When you get in front of that story you control that story.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert?

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Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

MARCH 23, 2006

. - From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. Voting is open for two hours after the show''s conclusion. It also makes it tougher to read.

Pitching 40

Pitching Wireless Local Newspapers 40

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

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