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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO: A long-term approach.

SEO 85
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4 Myths about AI and PR

Offleash

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out. A bot was not responsible for writing this article.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. or mess up a blogger outreach program with poor targeting and lazy execution.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job.

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Pirates, Data and Storytelling

The Hoffman Agency

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911.