Newsjacking: How Brands Can Use Current Events To Make News
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business.
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