Remove Ethics Remove Leadership Remove Reputation Remove Training
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business.

Brand 323
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 76
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To build and enhance organisational reputation.

Publicity 167
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Study calls for a more socially conscious approach to public relations

Wadds Inc.

This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders. It's an idealistic perspective of public relations that responds to both management and leadership opportunities, but also critical sociological and societal perspectives.

Study 98
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The PhD fresher

Stephen Waddington

Tomorrow is the rudiments of research methods, design, and ethics. My first supervision meeting is on Monday followed by an individual skills audit to create a formal training programme so that I can get cracking. The team has an international reputation for teaching and research and its application in practice.

Ethics 78