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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. First-rate PR is always solidly rooted in fact.

Ethics 111
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 76
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 71
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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150
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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. I’m originally from the UK and have a degree in public relations and communications.

Ethics 84