Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.”

Local 99

Local Community Ethics Education 99

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Never before have we understood our target audiences so clearly, communicated to them so precisely or measured our work so realistically. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Karen and Shonali were part of a group of six contributors to the survey and report. Making an effort to measure is half the battle.

Survey 120

Survey Communications Ethics Measurement 120

Deirdre Breakenridge

APRIL 5, 2019

Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach. Now, it’s time to reign in the communication for some self-reflection.

Infographics 266

Infographics Communications Leadership Social Media 266

Maxim Behar

JANUARY 24, 2022

a little luck are the ingredients of the recipe, M3 Communications Group, Inc. However, the CEO & Founder of M3 Communications Group, Inc., Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. was established in 1994.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

MAY 26, 2020

While more respondents (38%) said “no” brands should not take a stand – and that represents the single largest grouping of answers – it’s not a majority. Media bias and PR ethics. PR measurement. PR technology. Sentiment around these questions suggests judicious use is well-advised. always or “never”).

Survey 119

Survey Measurement Public Affairs Storytelling 119

Stephen Waddington

OCTOBER 4, 2018

The group has tackled three projects this year: a crowdsourced tool databased, a review of the impact of AI on skills; and a literature review. Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. Law, ethics, professional standards, leadership and personal skills appear to be protected areas.

Ethics 90

Ethics Tools Groups Government 90

PRSay

APRIL 4, 2018

I was recently invited to participate in a panel discussion about the APR certification with a group of government communicators. You also can help yourself by participating in your Chapter or organization activities and earning those maintenance points. What a thrilling opportunity! Notice that word “current.” It’s an important adjective.

Ethics 121

Ethics Study Measurement Government 121

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. We can use it to measure and evaluate our success. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. If there is a difference it’s the pace.

Publicity 164

Publicity Ethics Data Community 164

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

NOVEMBER 21, 2018

Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. This is the challenge that all agencies that are part of publicly listed groups face.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

JANUARY 8, 2019

Find the people or groups your organization is helping and give them voices. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials.

How To 40

How To Ethics Education Creativity 40

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Seeking out new channels. “As

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. Pull up a chair a.

Government 132

Government Crisis Exercises Retail 132

Stuart Bruce

MARCH 17, 2014

and the second on ‘New business in new media environment or New media for new technologies/startups?’. These delegates split into random groups sitting on chairs that had already been placed into circles. Three distinct groups emerged. The third group, which I pushed for, was a union of in-house heads of communications.

Communications 153

Communications Conference Groups Reputation 153

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

PR in High Definition

SEPTEMBER 27, 2021

Companies might overthink crisis strategies, by thinking that they can control every bit of what is said about them online and trying to only target a certain group of people. It can’t be measured. It’s not always easy to measure a reputation, but it’s always possible. We know that mistakes can happen.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” As educators, maybe we won’t be pioneers in the technology world.

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

JANUARY 11, 2024

Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how. Host: Something I observe in a lot of companies is that the best experts are being promoted to lead small groups of people. People say, "Why do I need that?"

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. Individuals and groups can and must do their part. Today, we need to go on the attack. Of course not. Your voice counts!

How To 52

How To Insurance Insurance Ethics 52

Maxim Behar

NOVEMBER 23, 2020

How has your company - M3 Communications Group, Inc changed during this year? Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. There is probably no other that has changed so drastically over the years.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. We are the masters of our own ethical and procedural checks (no pressure).

Survey 92

Survey Interviews Social Media Education 92

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Brand 78

Brand Branding Media Government 78

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors).

Social Media 69

Social Media Media Resources Education 69

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — CMO at The Steveology Group. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. more ethical colleagues. Gregor Halff is professor of corporate communication practice at Singapore Management University (Singapore) and visiting faculty at the European School for Management and Technology in Berlin.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 192

Writing Communications Marketing B2B 192