Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance.

Financial 79

Financial Banking Content Marketing Writing 79

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. adults get news at least sometimes from social media. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

PRSay

OCTOBER 17, 2019

Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning. A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. counseling high-tech companies and financial institutions.

Ethics 104

Ethics Financial Local Newspapers 104

Reputation Specialist Michael Toebe

AUGUST 3, 2021

Playing dirty, disregarding ethics and the long-term value of relationships is, well, foolish and reckless. Are you ready to be labeled with ugly, highly inflammatory allegations, being painted in a manner as someone the media and public will attack? (Actress Scarlett Johansson in a legal fight with Walt Disney Co.). It happens.

Publicity 52

Publicity Media Ethics Television 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

Reputation 159

Reputation How To Employee Financial 159

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Journalistics

SEPTEMBER 13, 2021

For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage. Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Paid stories disguised as editorial. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Mindful Marketing

MAY 22, 2021

.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. ” Think of the approach as camouflage for commercials. ” Think of the approach as camouflage for commercials.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots. As a leader.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

JANUARY 18, 2020

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you.

Film 87

Film Ethics Employee Data 87

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Last month The Financial Times suggested that the seeds of the disaster were sown in the relationship breakdown between Lord Bell and CEO James Henderson. He is sceptical about social media.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day.

Leadership 111

Leadership Publicity Government Journalism 111

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!) they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q4) Which of the following media outlets would not be considered “digitally native?” Q10) Please rank these digital/mobile media properties in order of unique visitors per month: (1-5).

Journalism 28

Journalism Radio Report Advertising 28

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. (written by Tiffany Gallicano) . Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Source: 2023 State of the Media Report by Cision.

Software 123

Software Pitching Ethics Privacy 123

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stern + Associates

FEBRUARY 1, 2024

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. A transdisciplinary scholar and an expert on understanding how racism in the media affects human health, she is an Associate Professor of Social Work at Columbia University. Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 109

Leadership Ethics Education Technology 109

Stern + Associates

JANUARY 24, 2023

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. A transdisciplinary scholar and an expert on understanding how racism in the media affects human health, she is an Associate Professor of Social Work at Columbia University. Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 90

Leadership Ethics Education Technology 90

Maxim Behar

SEPTEMBER 3, 2023

Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. Here's a very small part of the history I have as a person in journalism with a long career path, then in private business. Levon Hampartzumyan: Yeah, he's met successful people in business, politics, media, so he's famous enough himself that other famous people know him.

Course 59

Course Meeting Local Travel 59

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . Relationships drive everything we do in media, so it isn’t just answering one query. I also continue to freelance for U.S. If so, how?

Banking 40

Banking Ethics LinkedIn Financial 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. “The media is also now an echo chamber,” Edelman says.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. FEBRUARY 26, 2021.

Brand 78

Brand Branding Media Government 78