PR 20/20

JANUARY 16, 2023

Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. For Marketing in general, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Search Engine Roundtable. Maximize Social Business. Small Business Branding. Advertising Age Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. They routinely cover topics such as staying up to date with social networks, search engine optimization and marketing, email marketing and more. The Duct Tape Marketing podcast offers tips from thought leaders and experts twice a week.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. He gets most of his leads from one source: Google. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 64

Strategy How To SEO Engineering 64

Shift Communications

APRIL 27, 2015

If you’re a marketer with a focus on APAC, this is a tidbit worth noting – the APAC revenue engine appears to be stronger for Facebook. That makes Facebook a serious contender in the search engine wars with effectively 17% of Google’s search volume. Facebook wants businesses to pay to be seen. Looking Forward.

Mobile 60

Mobile Facebook YouTube Video 60

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. 5) Pam Moore. Social Media Zoom Factor. 10) Amy Porterfield. Online Marketing Made Easy. 11) Mark Schaefer and Tom Webster.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. 1 percent, with an impression rate (the people seeing the Tweet relative to all followers) of 1.85

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Technology Adoption and New Services. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

PR 20/20

MAY 23, 2017

To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. “The This underscores the need for a robust digital presence.

Marketing 174

Marketing Employee Content Marketing Training 174

Mindful Marketing

JULY 26, 2019

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” More recently, some companies are offering to create unique animated spokespeople that even small businesses can afford. Someone needs to create and manage the digital personas.

Ethics 70

Ethics Consumer Reputation Corporate 70

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day. But it also brought experience.

Marketing 63

Marketing Technology Data System 63

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. Search engines now favor “human-friendly content” that uses natural language with minimal jargon. Focus on being succinct and utilize subheads to add context. Minimize the hype.

Writing 40

Writing Wireless How To Travel 40

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

AUGUST 26, 2015

VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Facebook curates which content you see. Imagine the power they have over any political election. Jeremiah Owyang (@jowyang) August 18, 2015. Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. There is a very real first mover advantage to this technology. Smart practitioners at small businesses are leveraging the technology to outcompete big brands.

Marketing 41

Marketing System Technology Google 41

PR Fuel

OCTOBER 16, 2018

Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

Strategy 40

Strategy Case Study Community Creativity 40