5W PR

MARCH 9, 2021

Plenty of businesses consistently create website content that’s interesting and valuable, yet they don’t move up on search engine results pages (SERPs) which often ends up proving their efforts almost meaningless. This is why earned media ?—?any Value of Earned Media. Goals of Earned Media. Earned Media Target Audience.

Media 88

Media Newspapers Engineering Employee 88

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Y ou can follow Bob on social media on Twitter & LinkedIn. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. for every $1 spent on earned media coverage. What’s Required in Media List Building?

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services.

Automotive 85

Automotive Meeting Media Mobile 85

PR for Anyone

NOVEMBER 3, 2021

The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Pictured with the Cummins QSK95 diesel engine). I haven’t looked back since.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

MAY 8, 2023

I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018.

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

Meeting 74

Meeting Media Engineering Journalism 74

PR Fuel

NOVEMBER 4, 2020

From marketing and sales to media distribution, you need to build your business first. Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. But when you use a digital media distribution service, you don’t have to do any of that.

Media 105

Media SEO Newspapers Pitching 105

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1. In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose.

Meeting 75

Meeting Report Automotive Media 75

Rock the Status Quo

FEBRUARY 17, 2016

In fact, I stumbled on it by doing a search for Arizona banking media with a “submit post” or “upload press release” feature. we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines. It balances out the wasted placements that have zero ROI.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

In fact, I stumbled on it by doing a search for Arizona banking media with a “submit post” or “upload press release” feature. we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines. It balances out the wasted placements that have zero ROI.

Engineering 100

Engineering Newspapers Google Banking 100

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? For media work and campaigning we start with our experience of the media.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Why is a solid opening essential to having media outlets pick up your press release?

Engineering 128

Engineering Writing Social Media Tools 128

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Pay rate per word. :). and Hawaii home.

Automotive 55

Automotive Meeting Report Media 55

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. How do you get the attention of that newspaper’s reviewer?

How To 98

How To Newspapers Analytics SEO 98

PR Fuel

JULY 14, 2021

With these tips, you can gain the media attention your brand deserves. Then, start developing a media list. Consider: Newspapers. Social media influencers. Once you’ve outlined the essential information you want to include within your press release, look for ways to attract media attention. Radio shows.

Writing 88

Writing How To Media Guidelines 88

Engage PR

OCTOBER 3, 2018

Setting media coverage aside, our engaging LinkedIn posts on the award wins secured more than 55,000 views in total. Our project management and content support offering also helped companies to communicate though media coverage, social media and marketing collateral. It’s what we do.

Newspapers 60

Newspapers Engineering Energy Software 60

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Non-promotional Insight with a Reader Takeaway. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Mindful Marketing

AUGUST 5, 2023

You can’t build the world’s leading brand of electric vehicle and launch people into space without having significant engineering and business acumen. ​ There’s also a perceptual disconnect between what social media typically stands for and the psychological meaning of “X.”

Twitter 100

Twitter Consumer Newspapers Social Media 100

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Flack's Revenge

FEBRUARY 24, 2015

engineered to drum up business while defending his budding practice from a much larger law firm. With a hired film crew capturing every moment, Jimmy rushes to the rescue, ensuring TV and newspaper coverage for a great story: Solo practitioner bullied by big law firm saves workingman’s life. Law and PR, not such strange bedfellows.

Film 120

Film Newspapers Engineering Writing 120

PRSay

JANUARY 11, 2020

The son of English immigrants, Burson began working at The Memphis Commercial Appeal , a daily newspaper, when he was 13 years old. Burson enlisted in the Army in 1943 and became part of an engineer combat group in Europe. He was born on Feb. 15, 1921, in Memphis. His bylines included a front-page interview with William Faulkner.

Newspapers 128

Newspapers Interviews Agency Leadership 128

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. Serving the global organization.

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

FEBRUARY 5, 2015

And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. When the blog and the platform became so popular I was concerned I would get lumped in with the independent social media gurus who speak and write for a living. So when I speak, it’s an engine of revenue.

Engineering 150

Engineering Writing Corporate Brand 150

ImPRessions - Crenshaw Communications

JUNE 12, 2018

” He used a blend of psychology and media savvy to influence public opinion. Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. government, but Bernays’ era was World War I.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MAY 8, 2018

I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. I taught her how to research a database and export a media list.

Leadership 159

Leadership Conference Local Internal 159