Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 74

Meeting Automotive Engineering Journalism 74

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Unpaid search engine traffic. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. Product roundups by other content creators.

Media 98

Media Nonprofit Pitching Analytics 98

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

Cision

APRIL 11, 2016

Knowing your target audience is important, but pitching the right contacts is what ultimately leads to winning major publicity. Does your media database have the influencers you’re looking to pitch? the School of Audio Engineering needed to secure media coverage to win the attention of potential students’ parents and boost enrollments.

Media 120

Media Engineering Pitching Local 120

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. What advice do you have for PR people that want to pitch you?

Transportation 101

Transportation Meeting Newspapers Media 101

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Automotive 83

Automotive Engineering System Media 83

Bianchi Biz Blog

NOVEMBER 20, 2023

I started as a writer-trainee at a biomedical engineering newsletter, condensing information from medical journal features into a few short paragraphs to fit the newsletter format. What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started? I also enjoy travel writing.

Journalism 116

Journalism Automotive Interviews Writing 116

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Remember that Google is a question search engine. Make your business newsworthy. Contact us today!

Social Media 167

Social Media Media Local Pitching 167

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. We like to hike, play board games, visit our local breweries. Any pet peeves with PR people?

Meeting 75

Meeting Media Engineering Journalism 75

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. I also work with clients on conference programming and event strategy. Fun assignment!

Automotive 86

Automotive Meeting Media Mobile 86

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? What is the motive behind this pitch? What story or stories are you most proud of? Have a reason.

Meeting 83

Meeting Automotive Media Transportation 83

Contently - Strategy

FEBRUARY 3, 2022

Lead gen companies hav the attitude of one chance to impress, mirror that and pitch your heart out to try to get their contact details. Compared with just a few years ago, the search engine giant seems to process the results remarkably quickly.

SEO 145

SEO Google Internal International 145

Bianchi Biz Blog

MAY 3, 2021

I search out local coffee shops in every town I visit and always bring home a bag or two to enjoy later. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. If I am not reporting, I am….

Automotive 87

Automotive Meeting Media Pitching 87

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. Search engine optimization (SEO) is essential for growing your business online. But publications like local or national newspapers have some authority. Easy to Start.

Media 104

Media SEO Newspapers Pitching 104

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Remember that Google is a question search engine. Make your business newsworthy. Contact us today!

Social Media 78

Social Media Media Local Pitching 78

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

PRSay

MAY 17, 2019

Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Small Business 109

Small Business Retail Transportation Technology 109

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. The survey suggests reporter views of the top challenges they face is splintered.

Survey 104

Survey Report Media B2B 104

Presspage

JANUARY 17, 2018

Whereas companies once cranked out mostly text stories, search engines nowadays also look for videos, images, sound files and other digital assets that tell a story. Field test with local participants to take place in March in Yokohama. Thus, you need h1, h2 and meta title tags in place to draw search engines to your content.

SEO 60

SEO Engineering Mobile Pitching 60

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Blind pitches from companies and DIY services… where I know that the company was either too cheap or green to hire a PR person are immediately disregarded. It’s a noisy list, and the debate can get heated. see this post ).

Agency 159

Agency Strategy Crisis Management Pitching 159

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The other day, I received a guest post request that pitched 25 article ideas. Alternatively, you can just Google search “how to set up a fishing pole,” though you will get more localized results.)

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. Any pet peeves with PR people?

Meeting 79

Meeting Automotive Media Technology 79

PR Fuel

SEPTEMBER 21, 2020

Industry experts get involved with their industry, they write about it, they pitch ideas, and they get involved with the media. Optimized press releases also make your content more searchable on search engines. For example, if you’re an LA-based business, you will want to distribute your press release with local publications.

Writing 59

Writing SEO Local Advertising 59

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Although you may not have a dedicated PR department, one of the easiest ways to spread the word about your company is by establishing relationships with the local media in your area. Before you can begin pitching the media, though, you have to know who they are.

Small Business 40

Small Business Nonprofit Local Community 40

Bad Pitch Blog

NOVEMBER 5, 2008

The NY Time s’ Saul Hansell dropped us a line about bad pitches recently. Of course we had to share: - My biggest problem with pitches is that at least half the ones I get, I can''t understand what the company does or what the pitch is about. And too many pitches use such obscure jargon, that they are impenetrable.

Report 41

Report Engineering SEO Pitching 41

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. What are some other things we can do beyond if the media pitches aren’t landing? We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I was an engineering major (electrical) for about 3 years. What advice do you have for PR people that want to pitch you?

Journalism 80

Journalism Meeting Newspapers Automotive 80

Flatiron Communications

APRIL 15, 2015

Much work still had to be done, not the least of which was securing local and state regulatory approvals to even drive a Segway on the sidewalk. A quick and easy phone pitch secured the exclusive GMA segment and the event production group got to work on Bryant Park. At this juncture, I no longer was involved in the day-to-day project.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. Please keep the pitches understandable to the untrained eye.

Meeting 87

Meeting Media Chemicals Radio 87

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. There’s such a thrill running around an event trying to find strangers to talk to, engineers to question, racers to engage with – nothing beats it. What advice do you have for PR people that want to pitch you?

Automotive 94

Automotive Meeting Report Journalism 94

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Hustle and pitch. At Movoto, each team member pitched the target audience using email.

How To 198

How To Real Estate Web Case Study 198

PR Fuel

MARCH 17, 2020

Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Good content marketing uses strategies to optimize content for search engines. Sounds great, doesn’t it?

Publicity 63

Publicity Small Business Advertising Advertising 63

Bianchi Biz Blog

MAY 17, 2021

My specialties relate primarily to engine operation and maintenance, and powertrain specification and design, migrating recently into the brave new world of electric and hydrogen-electric powertrains. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone.

Meeting 66

Meeting Automotive Engineering Media 66