Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

NOVEMBER 20, 2023

I started as a writer-trainee at a biomedical engineering newsletter, condensing information from medical journal features into a few short paragraphs to fit the newsletter format. What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started? I also enjoy travel writing.

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. We like to hike, play board games, visit our local breweries. Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? What is the motive behind this pitch? What story or stories are you most proud of? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

MAY 3, 2021

I search out local coffee shops in every town I visit and always bring home a bag or two to enjoy later. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Blind pitches from companies and DIY services… where I know that the company was either too cheap or green to hire a PR person are immediately disregarded. Bob Geller: It is more than releases, events and media relations.

Agency 159

Agency Strategy Crisis Management Pitching 159

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. Any pet peeves with PR people?

Meeting 78

Meeting Automotive Media Technology 78

Bad Pitch Blog

NOVEMBER 5, 2008

The NY Time s’ Saul Hansell dropped us a line about bad pitches recently. Of course we had to share: - My biggest problem with pitches is that at least half the ones I get, I can''t understand what the company does or what the pitch is about. And too many pitches use such obscure jargon, that they are impenetrable.

Report 41

Report Engineering SEO Pitching 41

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I was an engineering major (electrical) for about 3 years. What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. Please keep the pitches understandable to the untrained eye.

Meeting 86

Meeting Media Chemicals Radio 86

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. There’s such a thrill running around an event trying to find strangers to talk to, engineers to question, racers to engage with – nothing beats it. What advice do you have for PR people that want to pitch you?

Automotive 92

Automotive Meeting Report Journalism 92

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. For me, as a local government employee, there are clear political boundaries. Magazine and Search Engine Land. They’re at the forefront of this new business paradigm , trailblazers if you will. They all share freely and all see the benefit. And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. These lines are the root of the debate between different forms of communication, and which department owns which functional aspect of communication such as search engine optimisation and social media. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. Unfortunately the same isn’t true for local media. Action: Map your organisation’s media channels against an axis of engagement and trust to learn how and when each should be best deployed. #10

Publicity 164

Publicity Ethics Data Community 164