article thumbnail

Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

It also presents risks of viralization and losing very public control. However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. Source: Wikipedia).

Airlines 206
article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Generational Targeting: How to Market to Everyone

Cision

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. This holds true for new employees and post-college graduates entering the workforce. Today, anyone with a computer, phone, or YouTube channel can be a media source. Exponential reach.

How To 120
article thumbnail

Top five PR Disasters of 2022 so far

Prohibition

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62
article thumbnail

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Influencers are everywhere: YouTube, social media, and their own blogs or Tumblr. Your Employees. Anywhere your employees are talking, you need to be listening.

article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

article thumbnail

Flash Mobs Go Social in India

Waxing UnLyrical

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. While there were 200 people who participated, there were over 2,500 views online on YouTube.

YouTube 87